In the past two days, the mobile TVs on Changzhou buses have continuously broadcast advertisements for cemeteries, sparking significant controversy among citizens. Some people believe that showing cemetery ads in public places early in the morning brings bad luck, while others think such advertisements are filled with a sense of humanity and see nothing wrong with them. The families of victims in the Yao Jiaxin case stated that if they received 200,000 yuan, they would donate it all. Yesterday afternoon, reporters learned from the advertisement production unit that they had also considered the psychology of the citizens before making this advertisement and made many artistic embellishments to it.
□ Fast reporter: Chao Jing
Opposition: Makes people feel unlucky
Yesterday morning, citizen Mr. Zhang reported, "I saw an advertisement on bus No. 14 this morning. Three generations of a family were walking on the grass, and the elderly asked his son, 'What do you plan to do when I pass away?' After a touching dialogue, it showed 'Welcome to ×× Cemetery!' Then, it changed to two other versions and played twice." Mr. Zhang believes that objectively speaking, the creativity of this advertisement is quite good, with a fresh style. "But broadcasting cemetery advertisements in public places early in the morning makes people feel unlucky."
Citizen Ms. Jiang also felt speechless about playing such advertisements on the bus, "When taking the bus in the morning, I saw a service person asking an elderly couple whether they wanted a window or middle seat on the TV. I thought they were going on a trip and booking tickets, but it turned out to be a cemetery advertisement. It feels strange, and I'm simply speechless!"
Similarly, citizen Mr. Zhao was speechless about this advertisement, "At first, it was a touching conversation between a father and son. I originally thought it was a public service advertisement and found the current advertisements to be profound! But who would have thought that at the end, it was actually advertising for a cemetery."
There was also a netizen who posted on Weibo saying that upon hearing the advertising slogan, "We will provide full-service specialists for you, please rest in peace," they were left confused.
Supporters: Advertisements have a humanistic atmosphere
However, some citizens have another perspective on the "cemetery" advertisements. Citizen Mr. Liu said, "I saw the baseball version of the cemetery advertisement. The warm and touching conversation between father and son shows that the most precious thing in the world is family affection, nasal symptoms, and the father's open-minded attitude towards posthumous affairs, which is really moving!"
Regarding this, Ms. Wang also agreed, "I think it feels good, it can make us cherish our current lives more and value every person around us. Moreover, the creative idea of the advertisement is worth learning from. Sometimes being able to face things calmly is also a kind of understanding of life!"
"Cycles of life are normal, so having such advertisements is also normal." Citizen Mr. Zhang believed, "Carefully savoring this advertisement, it actually explains that each unique life should be cherished, and the beginning and end of every life should be respected. A cemetery advertisement that can convey warmth has at least already discarded the traditional funeral concept of gloominess and solemnity."
Production Unit:
Already done artistic processing
Yesterday afternoon, reporters also saw the "cemetery" advertisement played on the bus. One advertisement mainly focused on a conversation between a father and son, while the other was about an elderly couple choosing a grave site.
The head of the advertisement production unit stated that they had already taken into account the feelings and psychology of the citizens and made many artistic embellishments to the advertisement. "There are no tombstones or cemeteries shown in the pictures. Through post-production processing, this advertisement appears very humanistic." This responsible person indicated that previously, similar advertisements were also broadcast in Changzhou, and some citizens reacted strongly, possibly due to their inability to change their mindset. "Some cemeteries in places like Shanghai are even used as tourist attractions. As long as citizens change their concepts, they won't find anything inappropriate with such advertisements."
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