"The term 'Slow City (http://www.chinacittaslow.roboo.com/)' may sound a bit bewildering at first, but once you understand it, it feels familiar. Last year, Yaqi Town in Nanjing was fortunate enough to be selected as an International Slow City, becoming the only region in China to receive this designation. To make Yaqi Town known to more Chinese citizens and help them understand the pace of life in a Slow City, Mr. Chen registered the keyword 'International Slow City' on Roboo (http://www.roboo.com/) for mobile advertising, promoting it through mobile internet.
In 2011, information spread rapidly among people through mobile internet, with smartphones selling well and mobile internet clearly becoming the future trend of internet development. Therefore, starting from that year, more businesses and individuals were willing to place advertisements on mobile websites. In December 2011, after learning about Roboo's mobile top-advertising service and the development trend of future 3G mobile websites from Roboo staff, Mr. Chen registered the keyword 'International Slow City' for mobile top-advertising in early December. Mr. Chen thought that since mobile internet is the future trend, the number of people using mobile phones to access the internet will continue to increase, and 3G websites have the potential to be browsed by hundreds of millions of mobile phone users. As a result, 'International Slow City' will become known and understood by more people.
A 'Slow City' refers to creating a city form that slows down the pace of life. According to the regulations of the World Slow City Alliance, towns, villages, or communities that are awarded this title must have a population of less than 50,000, pursue a green lifestyle, oppose pollution and noise, support urban greening, support traditional handcrafted methods, and not set up fast-food areas or large supermarkets. Yaqi Town in Gaochun County, Nanjing, Jiangsu Province, was granted the 'Slow City' title by the World Slow City Organization in November. Yaqi focuses on ecology, building China's first ecological cultural village, skillfully combining beautiful tranquility with rural agriculture, and continuously maintaining its basic natural ecological characteristics. Now, the mobile top-advertisement registered by Mr. Chen for 'International Slow City' has officially gone online on the Roboo platform, focusing on promoting the ecological and cultural environment of Yaqi Town. The 3G website 'International Slow City' consists of several sections: navigation bar, Slow City introduction, news center, advertisement rental, and Slow City services. The navigation bar is arranged in two rows, clearly displaying the overall structure of the website, making it convenient for users to understand the website as a whole and find their interested sections. The Slow City introduction section explains the origin and definition of Slow Cities to users, enabling browsing users to have a clear understanding of Slow Cities, thereby viewing the introduction of Yaqi Town and better understanding its ecological environment and ecological culture. The news center provides news and information related to Slow Cities. The Slow City services section mainly introduces tourism, dining, and accommodation information about Yaqi Town. The advertisement space rental is used for enterprises or individuals collaborating with Mr. Chen to post their own advertisements, bringing Mr. Chen some income. These various sections effectively and comprehensively describe the detailed situation of 'International Slow City' Yaqi Town.
Roboo Technology is an IT company specializing in mobile search engine research and development, established in 2006. Before 2006, Dr. Han Song, a returned scholar who had worked in Silicon Valley for many years in search engines and massive data mining analysis, saw the potential of mobile internet in China and decided to return home with significant capital to start a business. In 2006, Dr. Han Song led a group of high-tech talents to focus on mobile search engine research and development, establishing Roboo Technology Co., Ltd., with the company headquarters located in Suzhou. After years of hard work, Roboo entered the market with various industries such as mobile search, mobile top-advertising, and mobile simulators, gaining recognition from a wide range of mobile users. In 2011, Roboo became well-known on major IT internet websites. Relying on world-class search technology and architecture from Silicon Valley, Roboo pioneered the development of the fourth-generation search engine PopRank, characterized by personalization and socialization centered around 'people,' breaking through and innovating the traditional webpage-centered search engine PageRank model. At the beginning of mobile internet development, Roboo staff focused on technical research and development. When mobile internet developed vigorously, Roboo staff timely introduced technical products to the market, winning market recognition with perfect top-advertising services, further stimulating the enthusiasm of Roboo's R&D personnel for technical improvement and innovation. On the basis of self-improvement, Roboo also continuously leads the takeoff and development of top-advertising registration enterprises.
Starting from 2011, the development of mobile internet has shown a vigorous trend. By the end of this year, when industry professionals faced the mobile internet that had developed for a year, it made people firmly believe that mobile internet would be the future mode of the internet. Roboo moved with the times, seizing opportunities to develop itself. In 2012, Roboo will develop its business in a stronger and larger direction. 'International Slow City' will also achieve a surge in its own 3G website traffic with the development of mobile internet and Roboo's rise."