As salespeople, we don't need to deliberately imitate others. We need to constantly change ourselves from practical and ordinary aspects, seek new highlights, and actually the salesperson is a business card themselves! ... Because excellence makes one different! Salespeople, only by promoting your own business card well can you win! From store guides to manufacturer's business, I have come step by step, and haven't found anything extraordinary about myself. The products I sell have no advantages in terms of price, gifts, etc., but I have always been putting my heart into it, at least doing better than the average person in four aspects: "early, diligent, honest, and upright." When I shared these insights with other colleagues, they all said that I was too rigid in doing things, but they didn't realize that this was precisely my winning formula. In the entire mall, I left positive and active impressions on customers and colleagues, so I gained recognition and support from the leadership. Three years later, I am already a manufacturer's salesperson. When I came to Dongguan, Guangdong to be responsible for traditional channel business, the first impression given to each distributor wasn't very good! Because I couldn't boast or play cards! I could only conscientiously do my work well. Other salespeople would always sit down and take out cigarettes to get close to the other party when they arrived at the distributor's store, or sit down to drink tea and play cards. But I stood directly with the boss and clearly explained the main purpose of this visit, then got down to work after finishing talking. They all thought I was somewhat unconventional. When they asked me why I didn't smoke or drink tea, I half-jokingly answered: when two people are smoking, the smoke swirls so much that you can't even see the other person's facial expressions clearly, under such circumstances, the words spoken lack sincerity! If I sit down and drink the tea you personally brewed, I wouldn't feel comfortable giving you suggestions... Many bosses thought it was funny yet reasonable. But seeing that I would always coach the store guides on how to make sales and give reasonable suggestions on their store operations... afterwards, the sales performance improved significantly, of course their impression of me changed as well, and most of the later work could be implemented properly. Now I have left that company, but there are still people who call me regularly... At least in some aspects, they have recognized me. The most touching thing during my time working in the store was when an old customer actually called to reserve another 2 units of the product I was responsible for selling after 1 year. At that time, the product I sold was more expensive than other brands, and did not participate in the mall's promotional activities, meaning there were no gifts to give... When the customer arrived at the mall, I almost had no hope of making a deal, but I still honestly informed them. At that time, other competitive brand guides all came over to snatch the order, but the customer still specifically wanted my product! He said: a year ago, it was here that he introduced the product to me, and I bought it home and used it well. A year ago, he had a "little flat top", and now he still has a "little flat top". Another reason was that his counter hygiene was better than yours. A salesperson who cherishes goods and respects customers is trustworthy! When customers need other brand products, I will also enthusiastically introduce them. Not for anything else, just to understand their real needs in communication with customers, in order to discover new selling points for the products I am responsible for, while also driving the overall sales of the mall. Actually, in these seemingly foolish processes, I learned quite a bit. Once when the mall arranged for guides to distribute DM flyers or do community activities, the leadership rarely deliberately assigned me, the only reason being that I not only did well myself, but could also drive the sales of the entire appliance area, sending me out to do other activities would affect sales. Other guides have always been puzzled about this. Early: Here it can also be understood as taking the lead! Since I entered the sales industry due to livelihood considerations, I have always cherished work opportunities. I felt like a clumsy bird that must fly earlier. I remember when I worked in the mall, every time I was on the night shift, I would always be the first to arrive an hour before work starts. Everyone in the mall knew that there was a "little flat top" who came earliest, so the staff responsible for attendance management never asked if I was late? And I've never worried about being fined for attendance. I usually use the extra time to organize customer data, inventory statistics, etc... Honest: Honest, integrity. In my memory, many salespeople are eloquent, but I belong to the type that is slow to speak. Every time I introduce products to customers, I consider problems from the customer's perspective and timely make some suggestions, and customers are happy to listen to my product introductions. For whether to discount, give gifts... I will honestly inform them, never intentionally exaggerate facts or slander competitive brands. I remember once a customer from Hunan specially specified to buy a well-known brand's water heater when buying a water heater, but that brand was not a professional water heater brand, this model was only suitable for use in Guangdong. After kindly reminding him, the customer didn't think much of it, took the water heater back home, and it turned out that it couldn't be used normally, so he had to switch to another brand's product. Later when he shopped at the mall again, he would always greet me with an apologetic expression, and over time, he even brought friends to buy my products. After every transaction, I would summarize what aspects I did well and what aspects need improvement... I made notes on these things, and unexpectedly, a few years later when I did business, they became training manuals for guides! Diligent: Here it can be understood as enthusiastic and hardworking. This is a basic quality requirement for salespeople. A salesperson is not a single individual when making sales, there are many colleagues behind you providing services and support. Appropriately paying attention to each other, you will achieve a win-win situation together. People who work as guides in stores hate tidying up the counter hygiene, introducing other brands' products to customers, or being dispatched to distribute DM flyers or do community activities... But I never complained about these things. If the customer flow was small when I started work, I would always tidy up the products first and keep the counter clean. In the entire appliance area of the mall at that time, my counter hygiene was always regarded as a model sample. Upright: Maintain a proper attitude, leave a positive and trustworthy impression on customers. Doing sales work encounters setbacks every day, salespeople must know how to self-regulate and maintain a good mental state. But this alone is not enough, one must cultivate oneself in appearance, gestures, etc.! If you work in the same workplace, don't casually change your hairstyle, clothing, or deliberately change your style of introducing products and make exaggerated gestures. Only then can you become different! Having been in sales for more than five years, I have been devoted to learning and understanding front-line sales. At the same time, I have also been thinking about the same problem: under the current situation where various promotional methods are varied, everyone is competing on price, comparing gifts, and discussing policies during the sales process... what should salespeople rely on to perform better than others? The other night, a former subordinate called me to talk, and the first thing he said was that the performance this month was not good! Very depressed. I chatted with him for nearly half an hour, and his mood slightly calmed down, but my mood was not calm anymore. When other guides were still learning about their own brand's product knowledge, I had already started learning about other categories of product knowledge. In their eyes, I was an "all-round guide" - I could introduce all the products in the appliance area to customers. Whenever other guides couldn't answer customers' questions, the leadership would always think of me first. Others thought I was aimlessly messing around, but I found that through dealing with different customers, I cultivated the ability to observe and judge, and handled the closing of sales appropriately. Therefore, customers introduced by me generally bought my products, and the leadership was more willing to promote the products I was responsible for. When I worked the early shift, I arrived more than half an hour early every day. Since the time hadn't reached, I mostly waited outside for the loss prevention staff to open the door. This matter was seen by the mall's general manager. When she asked me for suggestions about the mall, I only proposed one: could the doors be opened half an hour earlier every day? Unexpectedly, she specially remembered my employee number, and the next day it was really implemented. From then on, she also remembered my name. Later, whenever the mall had group-buying customers, she would always remind the department leaders to take care of me first.