Xiao Shenyang (Picture source: material) Click to view >>> Comment: The depletion of resources has made Xiao Shenyang's appeal "aesthetically fatigued." A reporter for our publication calculated the accounts for Xiao Shenyang, who has been famous for three years. With the loss of the national tour of the Errenzhuan performances, a major money-making asset, both his pocket and his master Zhao Benshan's pocket have become significantly emptier. The decision to stop touring nationwide and focus on film and television performances was due to Zhao Benshan's repositioning of Xiao Shenyang's entertainment career. [Netizen Comments] Calculation shows that without the tours and advertisements, annual income has sharply decreased.
From billions to tens of millions, Xiao Shenyang’s ability to earn money has shrunk significantly in just three years. Xiao Shenyang earning less naturally means Zhao Benshan's pocket is also emptier. In Xiao Shenyang's most lucrative year, 2009, he generated over 3 billion yuan, with the majority going to Ben Shan Media.
Through the reporter's calculations, it can be seen that the main reason for Xiao Shenyang's sharp decrease in revenue lies in the absence of the most profitable Errenzhuan national tours and advertising endorsements.
In 2009, Xiao Shenyang's national Errenzhuan tour generated more than 260 million yuan, and advertising revenue exceeded 20 million yuan. By 2010, the number of Errenzhuan performances had greatly reduced, and this year there haven't been any at all. He has also disappeared from television commercial ads.
In 2009, Xiao Shenyang became the king of earnings with an annual income exceeding 300 million yuan.
Income Details:
- National Tour Exceeding 260 Million Yuan
- "2009 Xiao Shenyang National Laughing Show" started on March 7th in Beijing, reaching 70 performances by May. In the second half of the year, starting from August 29th in Yulin, Shaanxi, there were a total of 63 performances, making it 133 performances throughout the year. More than 700,000 audience members attended, with an average box office per performance exceeding 2 million yuan, resulting in a total box office of over 260 million yuan.
- Advertising Revenue at Least 20 Million Yuan
- Car Advertisement for Great Wall Cool Bear Automobiles, Laundry Detergent Advertisement featuring him and his wife, "Good Condition" Beverage Advertisement, Collaboration with Zhao Benshan and Mao Mao on "Renhe Clear Fire Capsule" Advertisement, Anti-theft Device for Fangbiao Cars Advertisement, Bai Xiang Instant Noodles Advertisement (Northeast Big Bone 130).
- Film and Television Income at Least 400,000 Yuan
- Movie "Three Guns Shockingly Case" - Remuneration 200,000 yuan; TV Series "Rural Love 2" shooting - Approximately 200,000 to 300,000 yuan.
- Television Program Income at Least 1.6 Million Yuan
- Interview Appearance Fee at Least 200,000 yuan, Participated in more than 4 interviews including BTV "Xiao Shenyang's Struggle", Jiangsu TV "Xiao Shenyang Arrives," Zhejiang TV New Year's Eve Gala Appearance Fee 800,000 yuan.
In 2010, income sharply declined, with an annual income of approximately 12 million yuan.
Project Income:
- "Xiao Shenyang Laugh Turning 2010" Liu Laogen Stage National Laughing Show Box Office about 10 million yuan.
- TV Series "Rural Love 3" Remuneration about 500,000 yuan.
- 2010 "Big Laughing World" Remuneration 300,000 yuan.
- Hunan TV 2011 New Year's Eve Concert Appearance Fee 1 million yuan.
In 2011, current income is highest at 10 million yuan (compared to the 2009 income of 300 million yuan, it has decreased by 290 million yuan).
Project Income:
- TV Series "Urban Love Symphony" Remuneration about 500,000 yuan.
- Movie "The Grandmaster" Remuneration unknown.
- Movie "Fear Wife Like Tiger 2" Remuneration unknown, reportedly close to Zhang Bozhi.
- TV Series "Back Kitchen" Remuneration about 5 million yuan.
(Foregoing data comes from Star Wind Cultural Media and media public reports.)
Future Analysis・Ben Shan Media
No more tours this year, repositioning him
"Xiao Shenyang will not be doing any more tours this year," Vice President Liu Liu of Ben Shan Media clearly stated to the reporter.
This decision was made last year. Why not let Xiao Shenyang continue using his strengths?
Ben Shan Media explained that this is a repositioning of Xiao Shenyang, aiming to protect his artistic life. Xiao Shenyang's Errenzhuan performances have already been done too many times, and currently, there are no new programs. Repeating old segments is meaningless and could bore the audience. Therefore, Xiao Shenyang's primary task this year is to focus on TV series and films.