Taobao is actively responding to the State Administration for Industry and Commerce's implementation of the Provisional Measures for the Administration of Online Commodity Trading and Related Service Activities. Starting from September 20, 2011, the shop member certification system will be upgraded and annual inspections will be conducted on stores. New individual sellers registering to open a store on Taobao must, in addition to submitting ID card information, upload two photos: one of themselves holding the original ID card for comparison (a close-up photo) and another of their upper body. By November 29, 2011, all certification application reviews for newly registered store sellers have been completed.
Starting January 11, 2012, Taobao will open certification applications for existing store sellers. Before June 30, 2012, all new and existing store users must complete certification and registration. Also, by the end of February, whether or not one has passed Taobao identity verification will become one of the quality indicators for search ranking. Everyone is encouraged to submit for review as soon as possible. The identity information provided by members to Taobao will be protected and not used for other purposes. Taobao will treat this information with high diligence and caution.
Certification and Registration Entry Point 1: Sellers click on "Seller Center" -> "Customer Service" -> "Taobao Certification" when logged in.
Certification and Registration Entry Point 2: Directly click "Start Certification."
The Taobao Seller Management Department introduced that "the upgrade of seller store certification mainly targets some illegal elements who steal seller accounts by exploiting incomplete information during seller registration or steal others' ID cards offline to open stores on Taobao, then proceed to commit fraud. This harms both consumers and sellers. Additionally, through personal ID verification, it will effectively prevent and avoid future legal disputes regarding the registered holders of personal seller accounts."
After the upgrade of the ID system certification, it thoroughly eliminates those lawbreakers intending to defraud sellers and sets obstacles for sellers opening multiple stores. The fraud rate has decreased by 37%, improving the online business environment for consumers.
The certification process may bring certain impacts, but we hope everyone actively cooperates. Due to the significant differences in logistics between virtual goods and physical goods, all sellers whose main business is virtual goods must pass Taobao identity certification before February 24, 2012.
Supplementary Explanation:
1. This certification is an optimization and upgrade of the current Taobao seller identity certification in response to the requirements of Order No. 49 of the State Administration for Industry and Commerce, the Provisional Measures for the Administration of Online Commodity Trading and Related Service Activities. Media reports stating that "Taobao will close related stores due to this" are misinterpretations. This upgrade will not close seller stores.
2. Sellers who complete identity certification upgrades within the specified period (before June 30, 2012) will adopt a "first come, first served" approach, obtaining certain priority display opportunities on Taobao searches.
3. Sellers unable to complete this identity certification upgrade due to historical reasons can report to the [email protected] mailbox. Successful reporting will ensure normal store operations without impact.
In addition, during the previous review process, some issues were discovered by the Taobao staff, mainly including:
1. Invalid photos. Not uploading photos according to the page example diagram. Simply uploading the front and back of the ID card or a casual photo does not meet the requirements.
2. Blurry photo documents. The uploaded photo of the ID card held in hand shows a clear headshot, but the ID card headshot and text information are blurry.
3. Directly saving and uploading the example image on the right.
4. Original Alipay certification is not of the bank remittance certification type, causing the Taobao certification to remain under review.
For these issues, the Taobao staff provide some photography tips, standards, and suggestions to improve the pass rate:
1. Take a selfie holding the front side of your ID card; do not just upload the front photo of the ID card alone.
2. It is recommended to focus on the ID card to ensure the clarity of the ID card document information. Do not let your fingers block the ID card information.
3. Before uploading the photo, compare it with the example picture on the right and carefully read the prompt text below.
4. It is recommended not to wear makeup, and the half-length photo and the photo holding the front side of the ID card should be taken in the same environment and wearing the same clothing.
5. It is recommended to use a camera for shooting to ensure the photo is clear and complete.
6. If the original Alipay certification is of another type, an Alipay certification upgrade is required.
We hope everyone cooperates fully, which will increase the approval rate! If you encounter any problems during the experience, you can directly leave a message in the group. Thank you very much for the support of all sellers!
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