At 5:30 PM today, local time in Dubai, at the Palace of the Emir of Dubai, Premier Wen and Sheikh Mohammed bin Rashid Al Maktoum, Emir of Dubai, specifically listened to a report by Mr. Yang Wenjun, Chairman of Ningbo Century Plaza Investment Co., Ltd., on the "Dubai China Phoenix City" project. The premiers of both countries fully affirmed the positive significance of the project and highly praised the contributions made by the "China Phoenix City" project to the economic and trade cooperation and friendly exchanges between China and the UAE. Also participating in the project introduction were Minister of Commerce Chen Deming and Foreign Minister Yang Jiechi, among others.
The China Phoenix City is a large-scale international commercial project invested in, constructed, and operated by Chinese themselves in Dubai. The project is expected to have a total investment of $400 million, covering an area of 570,000 square meters with a total construction area of 700,000 square meters. Among these, the commercial area covers 400,000 square meters, the warehousing and logistics zone covers 200,000 square meters, there are over 7,000 parking spaces, and more than 200,000 square meters are allocated for hotels and apartments as commercial facilities. The project is positioned as the "Global Exhibition and Trade Center for Overseas Chinese Goods", with a commercial plan featuring eight theme pavilions including clothing accessories hats and shoes, leather goods and luggage, high-end daily necessities, arts and crafts gifts toys, digital appliances, home textiles, lighting furniture, building materials and sanitary ware; it encompasses 30 industries and 200,000 categories of products. It radiates to nearly 100 countries in North Africa, South Asia, Southern Europe, the Middle East, and Arab regions, reaching 100 million buyers and a consumer group of 2 billion people. The project plans to introduce 4,000-6,000 Chinese brand enterprises, and after completion, it will become a comprehensive market and trading platform for Chinese goods integrating brand display, transactions, warehousing, logistics, information, e-commerce, as well as catering, hotels, apartments, and parking lots. The purpose is to build a window for showcasing "Chinese Creation" brands, through the operation of large professional markets for Chinese goods abroad, allowing "Chinese Creation" to fully present its own image, providing a window to enhance the brand recognition of our country's goods among foreign consumers, thereby providing a channel for "Chinese Creation" to comprehensively enter the world, thoroughly changing the current disadvantaged position of small and medium-sized enterprises in international division of labor, promoting the overall transformation and development of the economy by taking enterprise transformation as an opportunity. At the same time, it is also a proactive response to the requirements of national economic development strategy planning and achieving the goal of transforming China from a "world economic power" into a "world economic superpower". Ningbo Phoenix Century Plaza Investment Limited takes revitalizing the national economy as its mission, seizing opportunities to invest and construct the "China Phoenix City" project in Dubai, which serves as a regional transportation hub and economic financial center, aiming to provide a display window for Chinese goods and a platform for the collection and trading of famous Chinese brands and fine products, making it a trading center for Chinese goods in the Middle East region and even radiating to Europe, Asia, and Africa.
The goal of the "China Phoenix City" is to promote "Chinese Creation" products to the international market, enhancing the quality and added value of Chinese goods, improving the competitiveness of Chinese goods in the international market, while also providing an external window and quality trade platform for some well-known domestic brands to upgrade and expand into international markets, promoting the benign development of domestic manufacturing.
The construction of the China Phoenix City is a project with enormous economic and social benefits. The China Phoenix City represents the brand image and business management capabilities of Chinese enterprises and products. The China Phoenix City embodies the strong desire and confidence of Chinese brands to go global and for Chinese commercial real estate to enter international markets. At the same time, the China Phoenix City is also another manifestation of the friendly cooperation and exchange between China and the UAE. The "China Phoenix City" will become a window for showcasing China's image in the Middle East region and an important bridge for promoting Sino-Arab economic and trade cooperation and enhancing Sino-Arab friendship. It will become the largest, most scaled, highest quality, most varied, most functional, most complete in terms of supporting facilities, and best in service global procurement center and trading platform for Chinese goods invested overseas by Chinese enterprises currently, creating a never-ending overseas "Canton Fair" for China!