[Game Power] Casual talk about the commercialization of game unions...

by ig27t4e66 on 2012-02-23 21:39:39

Indigenous person.2 23:45:18, Crown Main Website Regarding the commercialization of the guild Maya person 23:45:41 By leveraging the influence of the guild and cooperating with the operators, it could be considered a method. There are two methods: 1. Knocking down an online game 2. Promoting an online game The premise is that your guild's choice of games has enough influence to affect the choices of ordinary users. Another method is card sales. Conversion of in-game currency to RMB. The latter can be a short-term goal and also a means to achieve the former. Then there's the guild's publicity... this depends on your tactics and channels.

Indigenous person.2 23:46:18 I think for this... I need a lot of people from gaming companies. One aspect is card sales, another aspect is offline promotion of games and events.

Maya person 23:47:39 Simply put, can the profits of the guild come from within the guild? For example, gaining income from members?

Indigenous person.2 23:48:06 Selling cards - only this path has the ability to get the cheapest card prices.

Maya person 23:48:31 Assuming your guild has 3000 people, how much money can each person contribute per month?

Indigenous person.2 23:48:40 Also, exchange of in-game currency to real currency, then we use game money for online transactions. For example, if WOW gold is 1 yuan each, then we buy at 70 cents or 80 cents within the guild, then sell for 1 yuan. Of course, this carries certain risks. If problems occur during B2B ---- B2C --- B2B, one party can avoid responsibility.

Maya person 23:49:52 Assuming your guild can influence the choices of 10,000 people, what would happen?

Maya person 23:50:13 What if more? 100,000 people.

Indigenous person.2 23:50:20 Such development would make me very fearful. The main direction might not revolve around games anymore. It might become a portal in many aspects.

Maya person 23:50:54 If it were me, I would increase the influence of the guild until it becomes a channel for promoting online games.

Indigenous person.2 23:51:22 But I must know a lot of people. The prerequisite problem is that I don't know that many people, and 17173 is already very mature.

Maya person 23:52:05 17173 is not your competitor. Your directions are different.

Indigenous person.2 23:52:23 How so...

Maya person 23:53:38 Non-guild users learn about your guild through the following channels (games\hype, card sales, game coins converting to RMB, offline activities). And thus establish their understanding of your guild, learning about your guild's game selection. Would this influence ordinary users' game choices?

Indigenous person.2 23:54:19 It's difficult. After all, do we still go to TAOBAO for transactions?

Maya person 23:54:52 You should promote your guild's brand. Channels don't matter.

Maya person 23:55:36 Our guild is a professional guild, our game selection is also professional.

Maya person 23:55:45 Let other users establish such an understanding of your guild. This is long-term and intangible. Your guild will become a new promotional channel.

Maya person 23:56:09 Spokesperson haha

Indigenous person.2 23:56:33 I have some direction, but operation-wise -0-

Maya person 23:57:00 Yeah.. Games\hype, card sales, game coins converting to RMB, offline activities are short-term methods.

Maya person 23:57:11 This is long-term and intangible. Your guild will become a new promotional channel. This should be the long-term goal.

Maya person 23:57:30 Operating it is difficult. You need to rank first in many games. You need to do a lot of promotional work.

Indigenous person.2 23:58:33 Ranking first in games -0- difficulty

Maya person 23:58:44 Relying on the few people within the guild to profit, that's too hard..

Maya person 23:58:53 Haha yeah

Maya person 23:59:08 Our guild is a professional guild, our game selection is also professional. Use this as your slogan for promoting the guild. This is the most important thing to establish ordinary users' recognition of your guild.

Maya person 23:59:53 Just like playing online games, you have to go to 17173.

Maya person 00:00:01 Choosing games, you have to pay attention to XXX Guild.