[iResearch News] On August 16th, the first webmaster conference of Taobao Union was held in Beijing with the background of the grand Ali's open strategic layout. The independent addition of China's largest one-stop shopping search website Etao.com (etao.com) extended and expanded the original internal ecosystem of Taobao Union to all external merchants, together with millions of medium and small webmasters forming the only fully open platform in China's e-commerce industry circle.
"We will invite more traditional manufacturers and e-commerce companies to join our selfless e-commerce ecosystem, sharing consumer data and traffic resources, while also allowing more webmasters to join the ecosystem, helping them convert traffic into property and grow into a new generation of knights." Wu Yongming, known as "Dong Xie" and President of Etao.com, said at the conference that Taobao Union would work with external merchants this year to carry a 2 billion yuan policy to help medium and small webmasters grow.
The 2 billion yuan assistance policy for medium and small webmasters
With the expansion of domestic demand and the transformation of enterprises, more and more enterprises are beginning to use e-commerce to serve customers. Statistics show that there were 9,200 e-commerce service enterprises in China last year, an increase of 21.3% year-on-year. As an important source of website traffic, webmasters have always been one of the high-quality traffic resources on the Internet. Due to Taobao Union's full network openness, traditional manufacturers like Septwolves, Sbotica, Yigu, and Dazhaoren, as well as e-commerce companies like Maibao, have joined the ecosystem.
It is understood that Taobao Union will roll out a series of policies including a 2 billion yuan split at the upcoming webmaster Wulin Conference across the country. Among these, 1.5 billion yuan will be for Taobao merchants' splits, and another 500 million yuan will be for external merchants brought by Etao.
According to Wang Wei Yi, General Manager of Taobao Union, the 2 billion yuan split mainly consists of famous site growth funds and new site experience funds - top sites in various industries and regions can sign an annual advertising purchase framework cooperation agreement for the "famous site growth fund"; while new sites signing up at any of the eight sub-venues of the Wulin Conference can enjoy a three-month "spend 100 get 50 back" new site experience fund policy.
Taobao Union Open Platform is an open affiliate marketing platform under Alibaba Group. In just one year, its registered membership has exceeded 18 million. Originally, it only opened the traffic resources of the alliance websites to sellers and merchants within the Taobao system. This year, due to the implementation of the grand Ali openness strategy and the participation of Etao, the alliance will introduce more merchants outside Taobao.
Public data shows that Taobao Union currently helps merchants achieve daily transaction amounts exceeding 37 million yuan, with daily commission splits already surpassing 3.5 million yuan, making it China's most generous commercial distribution alliance.
In addition to the 2 billion yuan capital split support, Wang Wei Yi also stated that from today, the first Who Will Compete business competition will be launched to select outstanding webmasters and Taobao affiliates, building an interactive exchange platform between e-commerce and webmasters, while establishing local branch organizations of Taobao Union, providing regular offline training exchanges to strengthen cooperation between webmasters and e-commerce, supporting medium and small webmasters in various aspects.
New entrance in the era of open online shopping
"If the webpage era saw Baidu and Google as irreplaceable entrances to the Internet, then in the online shopping era, Etao will take their place." Wu Yongming expressed.
Since 2009, Alibaba Group has implemented the "Grand Taobao" open platform strategy, establishing a consumer-centered online shopping ecosystem. Two years later, to adapt to the current development pattern of e-commerce, Ali Group upgraded the "Grand Taobao" strategy to the "Grand Ali" strategy, allowing all participants in e-commerce to fully share all of Ali Group's resources, including consumer groups, merchants, traffic, manufacturing industry chains, integrating information flow, logistics, payment, wireless, and providing data-sharing centered cloud computing services, offering better and more comprehensive basic services for the development of China's e-commerce.
Among all this, the millions of medium and small webmasters in the Taobao Union system are the main channel for Grand Ali's opening up of external traffic. Currently, the registered users of Taobao Union have reached 18 million, making it the largest medium and small webmaster alliance system domestically.
In fact, one of the key links in the entire "Grand Ali" structure is Etao.com, which serves as the future entry point for consumer shopping. Last November, Taobao officially tested its "open search" function, comprehensively opening up the crawling results of the entire network, allowing users to search for products across the network through Etao, enabling comparison shopping. Users can directly visit the independent shopping websites of partner merchants by clicking on relevant product links in the search results, logging in and completing transactions using their Taobao ID or Alipay ID, making shopping simple and smart for consumers.
From this perspective, the Grand Ali open strategy led by Etao can provide consumers with more effective information and choice space on one hand, and give traditional enterprises and vertical B2C merchants the opportunity to share traffic on the other hand, forming a truly open and win-win China's largest e-commerce ecosystem industrial chain.
Customer Service 360 can enhance and optimize all marketing and after-sales service stages. This allows you to track more sales opportunities with less time, make more accurate marketing decisions, provide more accurate after-sales service, and achieve continuous growth in sales performance.