[iresearch news] On August 16, the first webmaster conference of Taobao Union was held in Beijing against the backdrop of the grand Ali open strategic layout. The independent addition of Etao.com, China's largest one-stop shopping search engine, extended and expanded the original internal ecosystem of Taobao Union to all external merchants, forming a unique fully open platform in China's e-commerce industry circle together with millions of medium and small webmasters. "We will invite more traditional manufacturers and e-commerce companies to join our selfless e-commerce ecosystem, share consumer data and traffic resources, and also let more webmasters join the ecosystem to help them convert traffic into property and grow into a new generation of knights," said Wu Yongming, known as "Dongxie", President of Etao.com. He indicated that Taobao Union would work with external merchants this year to carry out a 2 billion yuan policy to help medium and small webmasters grow. With the expansion of domestic demand and corporate transformation, more and more enterprises are beginning to use e-commerce to serve customers. Statistics show that the number of Chinese e-commerce service enterprises reached 9,200 last year, an increase of 21.3% year-on-year. As an important source of website traffic, webmasters have always been one of the high-quality resources of Internet traffic. Due to the implementation of full-network openness by Taobao Union this time, traditional manufacturing enterprises such as Seven Wolves, Spike, Yigu, and Straw Man, as well as e-commerce enterprises like MaiBaoBao, have joined the ecosystem alliance. It is understood that Taobao Union will launch a series of policies including a 2 billion yuan split at the national webmaster Wulin Conference this year, aimed at helping medium and small webmasters grow. Among these, 1.5 billion yuan is for Taobao merchants' split, and another 500 million yuan is for external merchants brought by Etao. According to Wang Wei Yi, General Manager of Taobao Union, the 2 billion yuan split mainly consists of famous site growth funds and new site experience funds - top sites in terms of industry and region can sign an annual procurement framework cooperation agreement for the "famous site growth fund" with the union; while new sites signing up at any of the eight sub-venues of the Wulin Conference can enjoy a three-month "spend 100 get 50 back" new site experience fund policy. Taobao Union Open Platform is an open affiliate marketing platform under Alibaba Group. In just one year, its registered membership exceeded 18 million, originally only opening up the traffic resources of the affiliate websites to the sellers and merchants within the Taobao system. This year, due to the implementation of the grand Ali open strategy and the inclusion of Etao.com, the union will introduce more merchants outside Taobao.com. Public data shows that Taobao Union currently helps merchants achieve daily transaction amounts exceeding 37 million yuan, with daily shared commission amounts surpassing 3.5 million yuan, making it China's most generous commercial distribution alliance. Apart from the 2 billion yuan financial sharing support, Wang Wei Yi also stated that starting today, the first Who Can Compete business competition would be launched to select excellent webmasters and Taobao affiliates, build an interactive exchange platform between e-commerce and webmasters, establish local branches of the Taobao Union organization, provide regular offline training exchanges, strengthen cooperation between webmasters and e-commerce, and support medium and small webmasters in various aspects. Opening New Entrances in the Online Shopping Era "If we say that in the web page era, Baidu and Google were irreplaceable entrances to the Internet, then in the online shopping era, Etao.com will take their place," said Wu Yongming. Since 2009, Alibaba Group has carried out the "Grand Taobao" open platform strategy, establishing a consumer-centered online shopping ecosystem. Two years later, to adapt to the current development pattern of e-commerce, Ali Group upgraded the "Grand Taobao" strategy to the "Grand Ali" strategy, allowing all participants in e-commerce to fully share all resources of the Ali Group, including consumer groups, merchants, traffic, manufacturing industry chains, integrating information flow, logistics, payment, wireless, and providing data-sharing centered cloud computing services, offering better and more comprehensive basic services for the development of China's e-commerce. Among all this, the resource of millions of medium and small webmasters under the Taobao Union system is the main path for Grand Ali to open external traffic. Currently, the registered users of Taobao Union have reached 18 million, making it the most user-populated medium and small webmaster alliance system in the country. In fact, a crucial link in the entire "Grand Ali" structure is Etao.com, which is the entry point for future consumer shopping. Last November, Taobao.com officially tested its "open search" function, fully opening up the results of the entire network's crawling, allowing users to search for products across the entire network through Etao.com for comparison shopping. Users can directly visit the independent shopping website pages of partner merchants by clicking on relevant product links in the search results, log in and use Alipay settlement to complete transactions using a Taobao ID or Alipay ID, enabling consumers to shop simply and intelligently. From this perspective, the Grand Ali open strategy led by Etao can provide consumers with more effective information and choices on the one hand, and give traditional enterprises and vertical B2C merchants opportunities to share traffic on the other hand, forming a truly open and win-win largest e-commerce ecosystem industrial chain in China. Customer Service 360 can enhance and optimize all marketing and after-sales service stages. This allows you to track more sales opportunities with less time, make more accurate marketing decisions, offer more precise after-sales services, and achieve continuous growth in sales performance.