In recent years, along with the enrichment of product varieties, traditional retailers have increased their support for e-commerce, and more and more enterprises are joining the online shopping industry, leading to an explosive growth in China's online shopping market starting from 2009. According to a report by China Internet Network Information Center (CNNIC), as of December 2010, the overall transaction scale of e-commerce reached 4.8 trillion yuan, and the number of online shopping users reached 148 million. Online shopping has become the favorite of many fashion elites due to its convenience, speed, and affordability. However, there are still many bottlenecks in online shopping that are difficult to break through, such as significant differences between pictures and actual products, and lack of quality assurance. This makes many consumers enthusiastic about online shopping while also having doubts about it. Therefore, it is necessary to create a more three-dimensional and diversified guide mode that conveys product information in video form to address the various bottlenecks of online shopping. The world-renowned B2C e-commerce giant 851 seized the opportunity first and created a dedicated video shopping website. The future of 851's "video shopping" is very promising. According to predictions by relevant experts in the industry, the advancement of video technology and its combination with e-commerce will readjust the competitive landscape of the online shopping industry and push e-commerce to its peak.
851 pioneered "video shopping" and led a new trend in online shopping. The 851 online video shopping mall www.851.cc aims to build the world's largest online mall, opening a new era of online shopping. It was the first to create the "video shopping" model. The birth of the 851 "video shopping" platform marked the arrival of the video shopping era for online malls. Unlike the conventional text-and-image format of online shopping, 851 "video shopping" is a revolution based on traditional online shopping, conveying product information in video form. Through video technology, products are presented in a "real scene" manner to a wide range of users. Not only does this allow browsers to understand the product more thoroughly, but it also reduces fraudulent behavior in online shopping to a certain extent, minimizing the risks of online shopping. Moreover, it is not restricted by the broadcast time or number of viewers of TV shopping, fully leveraging the advantages of "video shopping." 851 has established shopping websites in over 30 countries worldwide, including the UK, France, and South Korea, with more than 200 million registered users globally and over 6,000 product suppliers. Currently, 851 has entered China, taking the lead in introducing fashionable video shopping to Chinese consumers and providing them with newer, more convenient, and more practical shopping methods.
"Video shopping" innovates a new generation of e-commerce models. 851's video shopping has sparked a global online shopping craze and achieved good results. Many netizens have commented that showcasing products in video form increases the authenticity of the products, giving people an experiential consumption, making online shopping safer, and boosting confidence in online shopping. The CEO of 851 Video Shopping stated that the birth of "video shopping" is based on the integration of e-commerce and network video technology. For online malls, the "video shopping" function will leverage its strengths, enhancing the user's shopping experience and sense of reality, increasing the success rate of transactions, and improving the credibility of the website. He believes that in the near future, "video shopping," which has already matured abroad, will inevitably lead the new trend of online shopping in China and create a new e-commerce model.
It is evident that all kinds of online malls are increasing day by day. Faced with so many websites, only by understanding the psychology of online shoppers and grasping the key to online market consumption can this consumer market truly become active and grow stronger, allowing netizens to willingly pay for the products. 851's "video shopping" platform displays multiple products in video form, making online shopping more real, safe, transparent, and convenient, greatly improving credibility and giving consumers a more genuine shopping experience, fully meeting the shopping needs of consumers. This shopping model will also have a significant impact on TV shopping, which appears in a "stereoscopic" shopping form.
www.851.cc