Sutiya Lingerie, after years of careful research on the women's lingerie market, has created the most suitable lingerie brand for Chinese women by selecting high-quality materials and top-level designers. Last year in the lingerie market, the two series of fashionable lingerie products launched by Sutiya's large team of senior lingerie designers - "Fashionable Comfort Wear" and "Light Shapewear" broke through traditional concepts such as shaping and health care, introducing the novel concept of fashion and light shaping. As a result, "Fashionable Comfort Wear" and "Light Shapewear" became the focus of public attention.
The domestic lingerie market is uneven, with more and more varieties of lingerie, and different materials have different textures. In such an environment, the importance of lingerie design becomes even more important. When traditional lingerie is still obsessed with style changes, when comfort and care only stay on the surface, Sutiya indeed initiated the new "Fashionable Comfort Wear" series of Taobao online lingerie pants. It uses imported Viscose fabric, with fashionable design, advanced cutting, classic and fashionable styles, making the "Fashionable Comfort Wear" one-piece pants receive high recognition from a wide range of female consumers as soon as it was launched, setting a single-day sales record of 14,783 pieces. To date, hundreds of thousands of pieces have been sold, and tens of thousands of Chinese women have received this fashionable item for free.
Setting aside the topic of texture, its deep understanding of the life psychology of urban women and established brand positioning is also one of the keys to the success of Sutiya's "Fashionable Comfort Wear": versatile comfort wear designed for easy transformation in charming workplaces, leisure dates, and fashionable parties. It offers ultra-high wearing comfort, classic styles, excellent material quality, advanced cutting, and easily forms highly fashionable combinations with other clothing and accessories, becoming an essential and versatile comfort wear in today's lifestyle.
Compared to the workplace positioning of "Fashionable Comfort Wear", the product positioning of "Light Shapewear" focuses more on understanding the female body: no glue bones, no steel bars, no various conceptual memory strips, no marks, no pressure, four-in-one effect of breast enhancement, waist tightening, waist slimming, and buttock lifting, suitable for all body types, convenient to match with various clothes, allowing you to have an attractive figure comfortably and easily. Unlike traditional shapewear or anti-venous insufficiency clothing that forces your body to adapt to the clothes and adjusts your figure under duress.
When traditional lingerie is still obsessed with style changes and the superficial luxury of underwear, the "Light Shapewear" series of Sutiya completely chose to innovate in the details of the lifting and gathering of bras by deeply studying the structural characteristics of Eastern women's breasts. Mark-free and pressure-free, it closely integrates the four effects of breast enhancement, waist tightening, waist slimming, and buttock lifting, giving exclusive space to the female chest, thus making the female breasts more comfortable and healthy. In fact, many women's physical deformation problems, such as breast sagging, accessory breasts, fat accumulation under the armpit and waist, are caused by defects in underwear wearing or design. Therefore, Sutiya increasingly emphasizes the control of product quality and design philosophy, and its products cover a variety of design styles and concepts, taking care of every female friend. Besides "Fashionable Comfort Wear" and "Light Shapewear", Sutiya also has three major series of products: bras & panties, thermal underwear, and shapewear. The five major series of products from Sutiya fully meet the strict demands of different female consumer groups on underwear.
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