1: Website external links should also focus on the logic of natural formation. For search engines, they are more focused on natural laws. The establishment of external links is most taboo for sudden attacks. Obvious over-optimization is very easy to be punished by search engines. Once punished, all previous efforts will be wasted. Some people will increase a large number of external links within a period of time, and then leave it alone afterwards. This is harmful rather than beneficial to website optimization. Even if the website has not been K-ed by the search engine, the keyword ranking will still fluctuate. Building external links needs to be steadily increased over time. Instead of increasing hundreds of external links in a month and then doing nothing afterward, it would be better to distribute this time and effort over several months, slowly and steadily increasing, persevering.
How to optimize a website has always been a common topic among webmasters. Many people believe that a website with strong external links will have a good ranking in search engines. Facts also prove that all websites with good rankings cannot do without the support of their external links. It can be seen that external links indeed play an important role in a website's natural ranking. Of course, external links are only one of the key factors in website optimization. Website optimization needs to combine various comprehensive factors. In the process of building a website, most customers will consider the promotion of the website later on. Our designers and programmers will consider the later optimization and promotion of the website while working. Here, I will briefly discuss how to do a good job with external links for new site optimization.
5: Valuable content is sometimes the root of high-quality external links. Links cannot generate content for a website, but valuable content can bring high-quality links to the website. If a website can provide users with very valuable content and meet their needs, when other webmasters cannot provide enough content on their own websites, but they think your website can solve the user's needs and satisfy their demands, they will naturally direct to the relevant content-providing websites in the form of external links.
2: The quality of external links is far more important than quantity. We often see websites in the same industry where websites with fewer external links rank better than those with more external links. Therefore, it can be seen that the quality of external links is far more important than the quantity. One high-quality external link is more effective than dozens or even hundreds of junk external links. Search engines frequently update website rankings, and each update deletes part of the junk links that the search engine considers useless. This is why we find that a large portion of the links are gone when we check the website's external links.
3: Strong external links require consistent accumulation over time. External links are the foundation of a website. Website optimization is not something that can take effect in ten days or half a month. A website's external links need to accumulate day by day. When you use SEO tools to query the websites with good rankings of your competitors and find that their external links are so powerful, you might think "Without enduring bitter cold, how could one enjoy the fragrance of plum blossoms!"
4: Links can be broad but not excessive, and should be mainly related. When establishing links, whether the content is relevant is one of the most important considerations. If the external link can be related to the website theme, it is of course the best. Sometimes, a certain page may not be related to the entire site's theme, but the theme of the page itself is related to the linked page, which is higher in weight than unrelated links. Just like someone in the catering business saying how good our company's website construction is, it may not be very credible. However, if it comes from peers or design companies, the credibility is much higher.
Linking is one of the essential characteristics of the Internet, and it is also at its core. A link refers to a connection relationship pointing from one webpage to a target. The target pointed to can be another webpage, a different location on the same webpage, an image, an email address, a file, or even an application.