Schneider Electric, a global expert in energy efficiency management and photoelectric switches, recently announced the official launch of its online store. Consumers can directly purchase home decoration products such as panel switches, power strips, and home miniature circuit breakers by logging into http://emall.schneider-electric.cn/. Schneider Electric's distribution is part of an important innovative move in the e-commerce sector following the opening of its flagship store on Taobao.
Yin Tao, Vice President of China Zone at Schneider Electric and head of the Intelligent Living Space Division, stated: "The launch of Schneider's online store is an important measure for Schneider Electric to further cultivate the mass consumer market. Through the online store, it not only brings more convenient purchasing methods and direct interactive experiences to consumers but also ensures the purchase of genuine products, protecting against counterfeit goods. Schneider Electric's online store represents a breakthrough in traditional business sales models. Beyond the transaction functions of traditional e-commerce, it can also provide customers with a 3D-based virtual home experience, helping users build their smart homes."
Currently, Schneider Electric's online store mainly targets the mass consumer market, including family consumers, designers, and engineering personnel, offering a full range of home decoration products, including switch panels, sockets, power strips, miniature circuit breakers, and distribution boxes. The website maintains Schneider Electric's consistent brand style: simple, fresh, information-rich, and user-friendly.
Consumers can easily learn detailed information about various product prices, models, specifications, and functions with a few clicks. They can also access the "Renovation Classroom" section interactively to learn about safe electricity usage and home decoration knowledge. By purchasing directly online, consumers can experience uninterrupted customer service 24 hours a day, 7 days a week, 365 days a year. Additionally, consumers who register as members can track order details anytime and enjoy periodic discount coupons offered by the store, which can be used to offset product costs. Moreover, the online store provides multiple avenues for assistance, including phone calls and messages, to help consumers solve any issues encountered during shopping, providing a simpler, more reliable, and faster purchasing experience.
The launch of Schneider Electric's online store allows for a more direct approach to consumers, understanding consumer needs, and providing a stable and good user experience for online procurement users. At the same time, the online store can expand its sales territory through swift logistics services. Furthermore, Schneider Electric's online store will gradually expand its product and service range, moving from traditional panel product series to encompassing a full range of weak current solutions, including intelligent light control. In the future, the store will integrate Schneider's robust physical distribution and service network, providing users with one-stop end-to-end services.