On January 29th, at the 2011 Brand Rating Campaign hosted by the Silicon Valley Energy Itbrand research institution, Chery was unanimously awarded the "Best Autonomous Car Brand of 2011" for its achievements in technological innovation, its maturing brand identity, clear globalization strategy, unique brand culture, innovative international cooperation model, and continuously improving global competitiveness. It is reported that this award was organized by the well-known domestic Itbrand research institute, jointly surveyed and evaluated with the Silicon Valley Power Evaluation Center. The evaluation adheres to the principle of "giving consumers dignity, allowing excellent brands and products to gain market recognition," with special attention given to outstanding performances by enterprises and products in new industries, technologies, and products.
In 2011, facing a significant slowdown in overall growth in the domestic automobile market, Chery's global sales still reached 643,000 units, including 160,200 exports, maintaining the leading position among domestic autonomous passenger car enterprises in both total sales and exports. In 2011, Chery became the first autonomous brand automobile enterprise to achieve the milestone of producing its 3 millionth car, with cumulative exports exceeding 600,000 units.
At the beginning of 2011, Chery launched the "Growth 2011" annual development strategy, decisively implementing an enterprise strategic transformation. Significant progress has been made in product technology and quality improvement, internationalization promotion, and brand enhancement, smoothly advancing the strategic transformation.
In terms of technological innovation, in 2011, Chery achieved historic breakthroughs in core components such as high-end engines, automatic transmissions, and automotive electronics, and committed to a strategic transformation aimed at enhancing systemic capabilities and integrated innovation capabilities. In technology and product R&D, the focus is on improving system integration and innovation capabilities, transforming technical advantages in various subsystems into product and quality advantages.
In 2011, regarding core technology breakthroughs, Chery's independently developed E4G16 (1.6DVVT) gasoline engine won the title of "China Heart 2011 Top Ten Engines," achieving this honor for four consecutive years. Chery's independently developed CVT automatic transmission equipped main models were successively launched during the year, and AT automatic transmission entered the product testing phase.
In international market development, in 2011, Chery transitioned from "going out" to "going in and taking root." Exports reached 160,200 units, increasing by 74.2% year-over-year, surpassing the annual export target, with cumulative exports breaking through 600,000 units.
In July of last year, Chery officially began construction on its $400 million Brazil factory, and the Chery plant in Venezuela also officially commenced production. In overseas sales and service network construction, Chery established more than 1,000 dealerships of various types and over 800 specialized service stations, laying a solid foundation for the substantial growth in Chery’s exports and setting a new record high.
In after-sales services, in 2011, Chery actively built the "Happy Experience" service brand, enriching brand connotations. Pursuing "more convenient, more professional, more meticulous" services, it further improved its own service system, consistently enhancing the "brand, quality, service" strategies and continuously developing the "technology, hardware, management" systems, transitioning from "spontaneous services" to "branded services," further enhancing customer satisfaction with after-sales services.
In 2011, due to its superior service image and high-quality after-sales service, Chery received widespread recognition from industry professionals and consumers, winning the Outstanding Service Brand Award of the 2011 China Automotive Service Golden Wrench Awards.
In brand building, Chery persists in continuously enhancing its "technology, quality, and service" platforms, ensuring continuous improvements in brand image and product brand value, thereby promoting product structure upgrades and implementing brand strategies, upgrading dominant products towards premium routes.
In the J.D. Power Asia Pacific's 2011 China After-Sales Service Satisfaction Index (CSI) survey, Chery scored 26 points higher than last year, achieving 841 points, surpassing many joint ventures, and receiving acknowledgment from numerous consumers regarding service satisfaction.
In 2011, in the Hurun Research Institute's published "2011 Hurun Brand List," Chery Company entered the top 100 Chinese brands for the first time.
In 2011, at the World Brand Lab's release of the 2011 (8th Edition) "Top 500 Most Valuable Brands in China Rankings" held in Beijing, the value of the Chery Auto brand reached 8.574 billion yuan, reaching a new high.
Due to its remarkable achievements in technological innovation, promotion of internationalization strategies, enhancement of after-sales service quality, and brand elevation, Chery Automobile's acquisition of the "Best Autonomous Car Brand of 2011" award is truly deserved.
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