Whenever the word "aristocracy" is mentioned, people always associate it with well-organized, elegant British gentlemen. However, HAZZYS, which positions itself as a romantic British style brand, has overturned the stereotypical impression of British gentlemen with its bold fashion proposition and new design concept: aristocrats can also be avant-garde, and gentlemen can also be modern. HAZZYS is a leisure brand under the LG Fashion Group in South Korea, and has joined the ranks of top-tier leisure brands with its high-quality products and precise market positioning. It now has more than 200 stores in South Korea. Since entering China in 2007, it has opened more than 70 brand stores in first-tier cities, clearly interpreting the HAZZYS brand philosophy to Chinese consumers. The HAZZYS brand logo originates from the pattern of the British Royal Hunting Dog, symbolizing the tradition and honor of British nobility. HAZZYS inherits the values and traditional living habits of the British upper class who love tradition and gentlemanly demeanor, admires an enterprising spirit, pursues challenges, and has a positive attitude towards life. Compared to traditional British styles, it tends more towards modern value fashion aesthetics. The HAZZYS brand integrates the meticulous tailoring of LG Fashion with the colors currently popular in international fashion, exuding a strong British style. It has the noble appearance of a British aristocratic family, injecting sincere, free, humorous yet luxurious and elegant fashion elements into a conservative, elegant lifestyle, allowing the HAZZYS community to experience the classic, luxurious, and prestigious British aristocratic style, showcasing extraordinary taste in life.
Link: Announcement on the signing of a brand licensing contract with LG Fashion Group and Shanghai Rongyuan Fashion Co., Ltd.
Stock Code: 002154 Stock Abbreviation: Baoxiniao Announcement No.: 2012001
Announcement by Zhejiang Baoxiniao Fashion Co., Ltd. on the signing of a brand licensing contract with LG Fashion Group and Shanghai Rongyuan Fashion Co., Ltd.
Our company and all directors, supervisors, senior management guarantee that the announcement content is true, accurate, and complete, and take responsibility for any false records, misleading statements or significant omissions in the announcement.
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