The fashion imprint of the 2012 China International Fashion Fair (CHIC) is an unfathomable artistic accomplishment, or a mainstream trend that leads the masses to follow? As Asia's largest apparel fair, CHIC is an international first-class business platform for brand promotion, market development, and wealth creation. It not only leads us to enjoy the visual feast created by elements, colors, and materials but also inspires creative individuals and trendsetters, achieving resonance with them in thought. This is a business exchange platform for global apparel brands to share and allocate the resources they need, as well as a space for displaying niche, individualistic, and bold art brands. This year's CHIC focuses on breaking through the public's fixed perception of fashion and emphasizes "daring" to traverse world trends! It is reported that the recruitment work for CHIC 2012, which lasts for four days, has entered the final stage, and the exhibitor arrangement work is in full swing. The overall planning of the exhibition area layout has been determined. Focusing on the "traverse" theme of CHIC's 20th anniversary, the planning of each exhibition area and related activities continues to be improved. Over a thousand well-known brands with market competitiveness and growing brands, such as Yager, Shanshan, Bosideng, HongDou, Seven Wolves, Radian Pole, Metersbonwe, Mark Fairwhale, Bembo, Balabala, Parkerlandi, 361 Degrees, Anta, Yuanlong, Siman, Sizhi Home, Zhonghui, Xuebao, Nautica, Feio, Jiaao, Donglong, Dongshang, Takumura, Shulang, Gaota, Yanling, FEXATA, Xiya Dodo, COMMETOI, Godivis, ASPOP, Eighteen Ladies' Workshop, Hello Kitty, Maoren, Spring Wind, Zoshang, Han Palace Jade Dragon, S&A, and Bangkok Silver, will all participate. The appearance of brands with their endorsers will surely "explode" the venue; among them, nine overseas exhibition areas and outstanding brands from twenty countries and regions will join hands to make a glamorous attack; the backbone forces of Chinese designers, such as Wu Xuewei, Wu Xuekai, Wu Haiyan, Qiu Zihao, Grace Chen, and Li Yi Kai, will also make a strong appearance; well-known institutions like Guangzhou Jiayue Apparel Design, the Chinese Designer Alliance, and the French New Trend International Organization will fully support design new stars. Forums, awards, and related activities build deep communication bridges between Chinese apparel brands and consumers. "If designers are the sowers of fashion, fashion buyers are the gatherers." CHIC 2012 will invite experts such as Yao Xiaoyun, Shao Ligang, Zhou Tong, executives of well-known Japanese fast-fashion brands, and purchasing executives of European fashion malls to participate in the "Buyer Revolutionizing China" fashion buyer forum; the "China Apparel E-commerce High-level Forum" will also be held for the first time, aiming to provide reference opinions and beneficial guidance for promoting the prosperity of the e-commerce market and helping apparel e-commerce enterprises grow stronger. In the China Apparel Release Hub, the participation of brands such as Shulang, NOCC, TAGLINE, MooMoo, and IDIF will touch the strongest fashion pulse; more noteworthy is the "CHIC 20th Anniversary Series of Activities," including the birthday party, retrospective display corridor, Style 20 Years, and Fashion Lifestyle Experience Area, which are now secretly being prepared. We look forward to sharing this surprise and happiness with you at the CHIC site!
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