There are three basic profit models for Chinese social website applications: shared advertising revenue, virtual currency income, and customized services for brand applications. Compared with Western social websites' applications, Chinese social website users often interact more with various applications and advertisements after meeting friends online.
According to surveys, more than half of the logins on Facebook are purely for playing social games. Do third-party applications in China have the irresistible power of the American version? Although the traditional copying of Facebook's successful model formed SNS ignored the core of localization innovation, it is undeniable that the operation of community networks such as Kaixin001, Renren, and QQ Space largely depends on third-party software to attract customers.
Astrology Test
A product of a stressful society, people寄托 their hopes in superstitious tests when some of their urgent desires cannot be realized, using this to relieve depression and work-related stress. The test results will have a chain effect, connecting to the next test that the next user may be interested in, thereby increasing customer stickiness.
Homeland Defense
Representative of tower defense games, by adding application sharing messages to inform users, embedded advertising and prop charges are still ways of income, task rewards and login reward modes are the main ways to stick users.
Super Workplace
Satisfies people's desire for a loose state and rapid promotion that cannot be achieved in actual workplaces. Manufacturers generate revenue through direct embedding of advertisements, time-limited task reward upgrade modes prompt users to log in multiple times a day.
Life Tips
Small creative ideas and knowledge easily overlooked in life, people will share interesting viewpoints in the community, internal附属 advertising will spread to more users.
Email Interaction
Websites achieve multi-account association by binding user emails, users can log in through different methods such as email or mobile phone or account name, domain synchronization also facilitates website binding of users.
Space Voting
Websites seize people's curiosity about sampling surveys, the voting mode can reflect netizens' concepts to a certain extent, voting results will be displayed in friends' statuses, spreading users.
Happy Baby
Manufacturers create a dreamy and cute pet world for players, users purchase scene props to make their pets prettier, interactions with other applications like "You Draw I Guess" also increase user stickiness.
Friend Trading
The best outlet for people's "psychological compensation." Websites generate profits through embedded advertising, and friend invitation modes are also important ways to stabilize users.
Check-in Games
Websites increase user stickiness by establishing short-term and long-term goals for customers, daily login rewards and end-of-month settlement reward modes, which to a certain extent promote the click rate of other applications.
Parking Spaces
This game is the best representative of offline products going online, still a friend invitation-dominated application, while satisfying users' pursuit of luxury cars and merchants' advertising platform profits.
Music Applications
Music currently being listened to can be displayed in the user status bar for friends to share, the system automatically pops up recommendation windows based on listening types, updated menus according to rankings changes stabilize part of music-loving users.
Texas Poker
Everyone has a Las Vegas dream, quickly creating a dream and immersing oneself in it is undoubtedly one of the reasons Texas poker is prevalent, the VIP user charge mode brings huge profits to the website, catching people's gambling entertainment combination psychology is one of the developers' strategies.
Happy Farm
The clear pastoral style is the life many people under gray city pressures yearn for, and the "stealing" setting also satisfies players' maintenance of autonomous rights and curiosity about private matters. Merchants generate profits by charging for props and embedding ads in some goods, interactions with friends and interconnectivity with ranches and other applications also increase user stickiness.
Time Machine
Set your messages or blessings to send at a future point in time, similar to time capsules, evoking memories. Merchants stabilize users hoping to receive messages in the future and increase user stickiness through this method.
Micro Territory
Real-name registration updates personal status to Weibo in real time, web-based online customer service software, websites attract users by absorbing celebrities and famous brands, multi-mode check-in tasks also increase user stickiness.
Street Snap Selections
Street snaps of the most trendy clothing combinations and fashion trends, an application supported by white-collar workers and beauty enthusiasts, merchants stick users daily by real-time release of the latest fashion dynamics.
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