The renowned joint health brand, Japanese Bow Shark Chondroitin Powder, has finally resumed imports into China in the beginning of 2012's Lunar New Year. This marks a gradual return to normalcy for Japanese food imports that were once halted due to earthquake and nuclear radiation issues.
In early 2011, following the occurrence of the March 11 Great East Japan Earthquake and subsequent nuclear radiation incidents, out of safety concerns for Chinese consumers, the Chinese government announced the cessation of food imports from 12 prefectures in Japan. Other regions also required a certificate proving the detection of qualified radioactive substances before their products could be imported. For nearly half a year, even regular Japanese food imports such as noodles and wasabi were almost entirely halted. Imports of the renowned joint health brand Bow Shark Chondroitin Powder were completely stopped as well.
After the great earthquake, the port city of Ishinomaki, where Bow Sharkâs raw materials were located, was almost swallowed by the tsunami, causing severe losses to enterprises. Subsequently, Bow Shark Company, in accordance with the new policies of the Chinese government, redeveloped the fishing port in Kochi Prefecture at the southern end of Japan as the source of raw materials, and moved its product processing site to Shimane Prefecture, also at the southern end of Japan, far away from the radioactive contamination sources in Fukushima Prefecture in northeastern Japan. The company's earnest efforts reflect its emphasis on meeting Chinese demands.
Their arduous efforts have finally paid off. By the end of 2011, the new factory in Shimane Prefecture successfully started trial production. After dual inspections by the Japanese Fisheries Agency, a radioactivity testing institution designated by the Chinese government, and the China Entry-Exit Inspection and Quarantine Bureau, Bow Shark Chondroitin Powder was found to contain no radioactive substances such as iodine-131, cesium-134, or cesium-137. It fully complies with China's relevant import standards, making Bow Shark Chondroitin Powder one of the first Japanese brands to resume imports into China after the great earthquake! After a long period of import bans, this move has attracted significant attention.
Editorial Note: Bow Shark Chondroitin Powder, as a natural product that promotes the recovery of joint cartilage, won the prestigious Gold Award at the Monde Selection in May 2012, thanks to its superior quality. After four years of operation in China, it has garnered a large number of loyal users. Following the earthquake, Bow Shark had to temporarily halt all advertising promotions and implement purchase restrictions to maintain the continuous needs of old customers. Although imports have resumed this time, due to limited production capacity, the purchase restriction policy will continue for some time.
Source of article: Brand China Network http://news.brandcn.com/hypp/sx/201202/309501.html