ECNS, November 14 -- The large-scale launch of smart TVs in 2011 seemed to herald the real arrival of the smart era. Whether it is domestic brands such as Changhong and Hisense or foreign companies like Samsung and LG, they all launched their own smart products. Among them, Changhong created "China Xuanyuan" smart system, successfully laid out for the convergence of three networks, based on intelligent terminals, not only promoted the extension of the upstream and downstream industrial chains of smart TV, but also opened a door to an intelligent "era".
In the smart era, the Xuanyuan system has once again become the focus. In the smart era, who can possess core technology will truly enjoy the smart era. For the smart TV industry, "software + chip" is exactly where the core technology lies. All terminal products achieve intelligence, interconnection between products, construction of smart families, and wider range of interconnections are all based on software and chips as technical platform foundation.
As a smart operating system with completely independent intellectual property rights, the "China Xuanyuan" created by Changhong is undoubtedly another major breakthrough in China's TV industry. It is understood that the Changhong Xuanyuan platform includes a complete set of system architecture and some core components, such as window engines, browsers, security management, new human-computer interaction, Internet application frameworks, visual integrated development environments, etc. Among them, the system architecture and some core components of the China Xuanyuan TVOS are completely self-developed, while the independently developed virtual machine technology realizes the compatibility support for international mainstream operating systems and their applications, thus reaching the ideal realm of "independent innovation, international compatibility".
In addition, Changhong has always firmly grasped the industry discourse power in the chip field. Self-developed projects such as Changhong digital TV SoC chips and large-size flat-panel TV display driver chips have filled domestic blanks and completely changed the passive situation of China's color TV industry being "lacking in chips and screens".
Regarding the emergence of Changhong Xuanyuan, Zhan Huayi, Director of the Basic Technology Research Institute of Changhong Technology Center, said: China Xuanyuan TVOS is not only China's first independent smart home operating system, but also the first industry software standard attempted by China's home appliance enterprises facing the convergence of three networks. It is revolutionary for TVs. It overturns the previous single-directional user-TV interaction mode and turns the TV into an interactive platform, enhancing the consumer's main value, disrupting long-term viewing habits, and thus completely changing the relationship between TV and people.
If the "Xuanyuan" sword comes out, it gives Changhong a head start in the smart era, then the "terminal product + content platform + network operation" digital TV industry chain operation model successfully built by Changhong lays a solid foundation for its business model transformation.
As the enterprise that has been deployed earliest, deepest, and widest in the field of the convergence of three networks, Changhong not only explores new technical paths to ensure the implementation of the convergence of three networks during the process of fully entering new businesses through the opportunity of the convergence of three networks, but also owns a broader market space and takes the lead in creating new converged terminal products, such as gesture recognition, body-sensing remote control and other interactive ways of products.
In the field of the convergence of three networks, apart from converged terminal products, Changhong also possesses profound strength in network transmission, transmission fusion, value-added services, and digital TV core technology research and development.
In terms of network transmission, Changhong actively grasps the trend of "optical advancement and copper retreat", vigorously develops the network transmission industry. Currently, Changhong has various passive optical network access network equipment for the transformation of the broadcasting network, various two-way access network equipment based on Cable, FTTD technology equipment based on plastic optical fibers, as well as various fiber broadband access equipment and converged multifunctional family gateways for the transformation of the telecom network.
In terms of transmission fusion, for the convergence of three networks in rural areas, Changhong cooperates with Mianyang Mobile and Mianyang Wireless Digital Company to jointly define the "ground TV broadcast and wireless communication fusion" terminal product, which is currently under development. In addition, the handheld TV based on CMMB wireless network is also an important product of Changhong's convergence of three networks.
In the field of value-added services and services, Changhong actively conducts external cooperation, using the opportunity to build a convergence of three networks broadcasting control platform and value-added service operation support platform, driving business innovation and business model innovation under the environment of the convergence of three networks. The establishment of Huanwang and Wasulink is a manifestation of Changhong's layout in value-added services and changing business models.
In related core technology research and development, Changhong's digital TV embedded software platform, collaborative interconnected multimedia terminal research and development, high-definition digital TV interface technology research and development and application and other projects are progressing smoothly, and have received support from national ministries such as the National Development and Reform Commission, Ministry of Science and Technology, and Ministry of Industry and Information Technology.
So far, Changhong has achieved phased results in the pilot exploration of the convergence of three networks with strong technical strength. According to the characteristics of 80% of users in mountainous rural areas in Mianyang where wired networks cannot be widely covered, Changhong helps Mianyang achieve economical coverage of the radio and television network through ground wave products newly developed.
Whether it is "China Xuanyuan" or "the convergence of three networks", smart TVs bring people more than just a technology, but rather a brand-new lifestyle concept. Its essence is the "smart life" it bestows.
Currently, Changhong's Xuanyuan platform centered on smart TVs has been applied to some smart TVs. In key equipment, Changhong has also developed family smart terminals, body-sensing remote controllers, PLC modules, etc., for smart home systems; in the field of converged terminal products, Changhong already has interactive TV all-in-one machines and set-top boxes for broadcasting networks, IPTV set-top boxes for telecom networks, and smartphones for mobile communication networks.
It is worth mentioning that Changhong also applies IoT technology to smart homes. Currently, Changhong smart TVs already have a complete "smart home" solution including converged technologies and products, digital TV platforms, and smart home applications. This solution integrates IoT technology, automated control technology, computer technology, and network communication technology into a networked intelligent home control system, including smart TV entertainment systems, home security monitoring systems, health medical systems, etc. In addition, Changhong also achieves a new commercialization model through "terminal + platform", closely cooperating with real estate and property management, improving user stickiness through free property services, and conducting new business models for value-added services.
"Future may see the formation of specialized intelligent service companies, conducting services such as smart communities, smart home system design solutions, providing comprehensive solutions, and constructing and operating the E-family platform, gradually achieving continuous income," said relevant person in charge of Changhong TV: "Changhong's smart home system solution will focus on how to bring users safety, convenience, health, and comfort in life, presenting closely related services through various smart terminal products."
Industry experts believe that Changhong's "smart home" solution is a typical application of the convergence of three networks. Its entertainment, information, video, value-added services, etc., relying on interconnected, interactive online networks, presents a beautiful blueprint of digital smart home life for users.
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