On November 21st, Young Lotus signed a strategic cooperation agreement with the "Haikou Golden Island Music Festival," launching the music marketing campaign for the Lotus L5 Sportback. This year, Lotus Cars announced its entry into the "Era of Big Marketing." Several months ago, they introduced a new car model through an event challenging the world Guinness record, featuring the Little Prince of Lotus.
In this collaboration, the Young Lotus fleet will gather famous musicians, cultural and sports celebrities, directors, and media journalists to form a "Music Big Top篷 Caravan." They will split into three routes starting from Xi'an, Zhengzhou, and Qingdao, embarking on the journey "Music Travels Southward," covering thousands of miles in search of grassroots bands and music talents across China. The final destination will be the "Haikou Golden Island Music Festival" site where all teams will converge. The entire journey will last 22 days, passing through 12 major and medium-sized cities nationwide, showcasing Lotus Cars along the way.
General Manager of the Lotus Sales Company, Huang Zhiqiang, stated at the press conference: "We will颠覆颠覆 overturn people's perceptions of niche vehicles. Personality does not equal niche, and personality does not equate to high prices. We aim to build a popular market with individuality." This cooperation with the music festival will mark the beginning of a series of "Trendsetter Culture" activities in 2012.
On November 21st, Young Lotus signed a strategic cooperation agreement with the "Haikou Golden Island Music Festival," initiating the music marketing campaign for the Lotus L5 Sportback. Earlier this year, Lotus Cars declared its entry into the "Big Marketing Era," and several months ago, they launched a new car model through an event challenging world Guinness records.
Through this partnership, the Young Lotus fleet will assemble renowned musicians, sports and entertainment stars, directors, and media reporters to create a "Music Big Top篷 Caravan." Departing simultaneously from Xi'an, Zhengzhou, and Qingdao, they will embark on the journey "Music Travels Southward," covering thousands of miles while searching for grassroots bands and music experts across China. The final convergence point will be the "Haikou Golden Island Music Festival" venue. The entire journey is expected to last 22 days, traversing 12 major and medium-sized cities nationwide, featuring Lotus cars.
Huang Zhiqiang, General Manager of the Lotus Sales Company, expressed at the press conference: "We will颠覆颠覆 overturn the public's perception of niche vehicles. Individuality does not mean niche or high pricing. We aim to construct a mass-market with personality." This collaboration with the music festival will herald the opening of a series of "Trendsetter Culture" activities in 2012.