Introduction to Lotus Cars

by lianhqc on 2011-11-10 17:01:41

Since the mid-20th century, Lotus has successfully served major automobile manufacturers around the world. With an in-depth understanding of the automotive industry, cutting-edge automotive engineering technology, and talented, forward-thinking employees, Lotus has become a globally recognized leader in automotive engineering consulting. From 1985 to the present, Lotus has undertaken more than 38 major powertrain projects for global key clients, including General Motors' well-known L850 engine currently in mass production. Statistical results show that over 10% of new cars sold in the European market use engines designed, developed, and improved by Lotus. In terms of whole vehicles, Lotus completed all development design and engineering work for Japan's Honda Civic, which Honda hailed as its most satisfactory cooperation project. Lotus also fully developed the Opel SPEEDSTER and VAUXHALL VX220 models, and now annually produces up to 3,000 vehicles on the Lotus production line for General Motors. Additionally, the active intelligent system designed and developed by Lotus has been installed on more than 70 prototype and showcase vehicles worldwide. The Lotus Elise established standards for lightweight high-performance cars, featuring a unique bonded aluminum alloy ultra-light structure, winning over 50 awards to date.

Lotus is a powerful competitor in the world of motorsport, having won multiple world championships. Between 1963 and 1978, Lotus won the world's best small passenger car award seven times consecutively. In 1991, the Lotus Eclat car received the World Car Best Design Award. Lotus was one of the first manufacturers to use highly reinforced plastic bodies in cars, utilizing vacuum-assisted resin injection molding processes that form the body into two integral parts (upper and lower), then combine them into one, not only increasing production efficiency but also significantly enhancing body strength, making it unique worldwide.

The active intelligent system designed and developed by Lotus has been installed on more than 70 prototype and showcase vehicles worldwide. The Lotus Elise established standards for lightweight high-performance cars, being the first to apply honeycomb tubular frames to cars, pioneering the use of super lightweight materials like composite fiberglass and radical design concepts. It features a unique bonded aluminum alloy ultra-light structure, winning over 50 awards to date. The Ultra Light Steel Auto Structure (ULSAS) project led by Lotus demonstrated that advanced technology can reduce actual vehicle weight by 32%. Currently, Lotus holds 136 patents across 69 series (including applications and approved projects), with 21 licensed. Other projects include boats, trucks, buses, agricultural and off-road vehicles, racing engineering technologies, and even the bicycles designed by Lotus used by British cyclists at the 1992 Olympics to win gold medals. Thanks to these proprietary technologies, Lotus has been able to develop unique product characteristics, deeply embedding the Lotus brand in people's minds, rightfully earning its place among the world's top three sports car manufacturers.

Colin Chapman and the Lotus racing team drivers together made Lotus Cars one of the world's renowned sports car manufacturers. Founded in 1951, it is now owned by Malaysia's Proton Group. The company headquarters is located in Norwich, UK, with a total of 500 employees producing about 600 cars annually. Lotus cars have a very low center of gravity, streamlined shapes with a drag coefficient around 0.3. The engines are powerful, starting from a minimum of 160 horsepower, reaching speeds up to 300 kilometers per hour. Lotus is a strong competitor in the world of motorsport, having won multiple world championships. Between 1963 and 1978, Lotus cars won the world's best small passenger car award seven times consecutively. In 1991, the Lotus Eclat car received the World Car Best Design Award. Lotus was one of the first manufacturers to use highly reinforced plastic bodies in cars. Their vacuum-assisted resin injection molding process forms the body into two integral parts (upper and lower), then combines them into one, not only increasing production efficiency but also significantly enhancing body strength, making it unique worldwide. Lotus's main products include the "Elite," "Eclat," and "Esprit" branded sports cars. The company's logo includes the English word "Lotus" along with a pattern formed by the initials of the founder's name (ACBC).

The famous British sports car manufacturer Lotus will make its official debut in China on June 15th alongside its Chinese partner. At that time, Lotus will announce its official Chinese name, "Lusis." Simultaneously, Lotus will showcase two of its main sports car models, with the three models including Elise, Exige, and Evora scheduled for formal release in September. Additionally, the GT version of Evora may also be introduced within the year. The upcoming Lotus models have no significant connection with the current Youth Lotus in China. After introduction, Lotus will use the round-shaped emblem, and domestic friends will soon have the opportunity to experience the unique charm of this classic sports car.

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