Domestic ads once again lead the trend

It is always said that local advertisements are hard to go global. Take a look at this set of advertisements.

This is the exploration of local culture.

The way for local advertisements to go global depends on the understanding and exploration of local things, as well as the confidence in one's own culture.

At present, many times, we are not very confident about certain cultures in China, and we follow foreign trends blindly, celebrating Christmas more enthusiastically than the traditional Spring Festival.

Having said that, only by learning valuable things from foreign cultures and improving our own culture can we make it. I believe that local advertisements can also go global and win more awards at international advertising festivals.