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When it comes to website construction, many enterprises think that their task is done once they have gathered all the textual and pictorial materials and handed them over to the internet company for making a website. I believe this is actually a misunderstanding of enterprises, which greatly delays the network application of enterprises.
What kind of company should be chosen for website planning? Some say to choose well-known ones, others say to choose those with lower prices, but in fact, none of these are correct. Website planning should be done by professional website planning experts. Some internet companies have made a lot of websites, and it can be said that such companies are fully capable in website design and production, but when it comes to planning, it's a different matter. Website planning must master marketing planning knowledge, network communication knowledge, network technology in order to comprehensively analyze and truly plan a good website. There are very few companies in China that really have the ability to plan websites, the vast majority of internet companies are essentially website design and production companies.
When you see a company offering a price for website planning that is higher than design and production, you don't need to be surprised. A complete and comprehensive planning proposal requires detailed data analysis, enterprise research, industry investigation, demand investigation, rather than a simple text.
In my practice, I have realized that enterprises should avoid the following points:
Firstly, letting the personal preferences of enterprise leaders or network management technicians sway the planners. This is a problem present in many enterprises. You need to know that enterprise websites are not personal websites built for oneself to look at, but are used for promoting the enterprise, spreading corporate culture and brand. Therefore, website planning should be implemented around the needs of customers. The enterprise websites I've planned, those where enterprise leaders or enterprise network technicians were overly involved, basically didn't yield ideal results, while those fully entrusted to us were mostly successful. Most enterprise network technicians, although they understand certain network knowledge, lack vision and knowledge in various aspects, and their thinking tends to be easily influenced by personal emotions, which is not beneficial for enterprise development.
Secondly, rushing into website construction without conducting research. Some enterprises want to build their websites as soon as possible within a few days, this kind of short-sighted mentality is not beneficial for enterprise website construction. Enterprise website construction should have long-term planning and considerations, such as budget for capital investment, human resource input, etc., and give the website planning company enough time for research. The planning company should also communicate more with the enterprise.
Thirdly, enterprise leaders being afraid of the Internet and entrusting everything to subordinates. This kind of delegation is good, but if enterprise leaders do not care about or understand the Internet and lack a global perspective, the website will be disconnected from traditional production and marketing of the enterprise, which is not conducive to enterprise informatization construction.
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