I've been using blogs for such a long time. I guess I'm one of the earliest people in China to get involved with blogging. I started playing around with blogs in 2005 and have continued until now. I've used portal site blogs and also built a few of my own, so I have quite a deep understanding of the blog experience. Therefore, I fully understand that an excellent blog program can indeed retain many users.
Take the iResearch blog, for example, it has a few flaws: First, the blog's path is too complicated. Even now, I haven't memorized the address of my iResearch blog, let alone others... In this regard, Sohu does a better job by directly activating third-level domains! Baidu uses a second-level domain plus directory format, which is also easier to remember. It seems like iResearch might have learned the path generation method from Sina blogs at the time? This is not entirely clear... Later on, Sina also updated to a second-level domain plus directory.
The second point is the editor. There's no need to mention Baidu Space's editor; sometimes pressing enter in the editing box doesn't work, and the published article still gets squished together, making it quite poor! In terms of editors, Sohu seems to do a good job, while the rest are average. On iResearch, there is a prominent notice:
"Tip: When you copy and paste articles from Word, please use the button to filter out Word code, otherwise your article may not display properly."
But this "tip" is not really helpful. This button needs to call some script files, and sometimes IE just won't open! Personally, I think most people who write blogs write their content in Word first and then copy it over. Why not learn from Sohu's blog? After pasting, it prompts whether to clear the formatting from the copied Word document! Even a small ZBLOG can achieve this, so shouldn't a large website be able to do this as well? This is what marketing talks about when it mentions going a step further!
Let me give an example: Some malls will post a notice when the stairs are short: "Watch your head," while other malls will directly cover the area that could hit your head with sponge and then post a "Watch your head" sign. Even if you accidentally bump your head, it won't hurt! This is going a step further!
Just like iResearch's "tip," I've found that many people on iResearch's blog still don't use this button to publish articles. At first, I didn't use it either, so the spacing between paragraphs was larger! Later, I noticed and made changes, but the button often fails to call the script! Surely, I don't want to restart IE or even my computer just to publish a blog post by calling a script!
Among so many large websites, besides Sohu, can't they take care of such a small user experience? Or is it because they're not putting in the effort? Where does user experience come from? It comes from the details! All great undertakings start with attention to detail. Ask yourselves, what is the big deal in online marketing? User experience is the big deal!
Source of this article: http://www.seofans.cn/post/yonghutiyanxwzc.html
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