"Journey" has been launched. The provocation also began. The challenge is to the company "Journey", or more specifically, to Shi Yuzhu, the boss of the company "Journey". "Journey" is a collection of continuous commercial miracles: it is an example of a successful entrepreneur's first entry into the Internet field and the creation of a very successful Internet project; it is the first Internet game that made profits during the testing phase; it is a company that successfully went public relying solely on one online game product; it is China's first online game company listed on the New York Stock Exchange.
However, "Journey" is also a collection of many problems: can a company sustain high growth with only one game? Can it maintain high profit margins with just one game www.zp-nmg.com? Can it sustain a high stock price with just one game? Can this company, relying on one game, have enough industry development space in the future? How long can the myth last?
In the real business world, there is a small and very special category of companies - those that survive depending on only one product, such as the past health supplement "Red Peach K", and now Xiaotongda. The aftereffects of UTSTATCOM are far from dissipated, and the myth of Xiaotongda is not yet over.
What are the "similarities" and "differences" between "Journey" and Xiaotongda?
First, from the perspective of industry opportunities, no one was optimistic about Xiaotongda when it started. The government did not support it, experts were not optimistic, the reason being "outdated technology," which belonged to the eliminated technology category. When "Journey" began its research and development, the landscape of the national online gaming industry was basically clear, and two or three companies had already gone public. Many internet companies that originally did not engage in online games, such as NetEase Inner Mongolia Wuhai Talent Network, were aggressively transitioning and promoting online games. According to general industry rules, especially in the Internet industry, it would be extremely difficult for an industry with several major players to have significant growth opportunities. Therefore, most people were not optimistic. From this point of view, they are similar Inner Mongolia recruitment.
Second, from the background of the founders, the founder of Xiaotongda UTSTATCOM, Wu Ying, and others were originally in the communications technology field, engaged in communications technology research and development before starting their business. So, it could be said that they were "well-matched" in their entrepreneurship. As for Shi Yuzhu who created "Journey"? He originally worked in computers, then brain gold, later in investment, in short, he wasn't in the gaming industry. However, practically speaking, due to the short history of online games, the required accumulation is not high, so whoever does it won't make much difference. Based on publicly reported information, Shi Yuzhu himself is a super fan of online games, with a long history as an online gamer, and spends possibly twice or three times as much time on games as many other players each day. So, he could also be considered a super player of online games. Although not perfectly matched, at least it could be said that even if he hasn't eaten pork, he has seen pigs run, making him more "professionally aligned" than someone like me who has never played online games. From this point of view, they are also similar.
Third, from the perspective of technology sources, Xiaotongda's technology is a mature technology from Japan. On the other hand, "Journey" is self-developed. There is a big difference here. Moreover, from the generally successful model of Chinese online game enterprises during the R&D phase of "Journey," there were few self-researched and developed games that were highly successful. However, here we can see where Shi Yuzhu innovated: he innovated marketing and profit models. In terms of marketing, he introduced the sales techniques and models of the health care industry ("brain gold") into the online game industry for the first time. In terms of profit models, he essentially still brought the model of the health care industry ("brain gold") into the online game industry: initially allowing free use, but eventually requiring consumption... This article comes from: Four Rules of Business Gift Giving_8551 www.zp-nmg.com Township 2010 Annual Work Summary and 2011 Work Plan_4845 Improvement Phase "Look Back" Work Summary_5606 www.zp-nmg.com