The other day, the Ministry of Agriculture launched an online sales campaign for fresh agricultural products in Xinjiang to help the region effectively solve the problems of "difficulty in buying" and "difficulty in selling" agricultural products after the "7.5" incident, thus connecting production and sales, further increasing local farmers' income, maintaining social stability, and promoting ethnic unity.
In response to the problems of "difficulty in buying" and "difficulty in selling" local agricultural products caused by poor distribution after the "7.5" incident in Xinjiang, the Ministry of Agriculture actively took measures: first, launching a "Special Online Sales Column for Fresh Agricultural Products in Xinjiang," using information network technology and modern marketing methods to actively help Xinjiang smooth out agricultural product distribution channels and promote the connection between production and sales of fresh agricultural products inside and outside the region. Second, timely monitoring the market dynamics of agricultural products in Xinjiang to provide fast and accurate decision-making information support for effective regulation of the agricultural product market and promotion of circulation.
Currently, the website of the Ministry of Agriculture has a daily click rate of about 8 million times, covering over 150 countries and regions worldwide, with extensive influence. The newly launched "Special Online Sales Column for Fresh Agricultural Products in Xinjiang" mainly relies on the advantages of the Ministry of Agriculture's website—wide coverage, high click rate, and a complete information service system—to integrate existing resources and specifically open up online sales channels for fresh agricultural products in Xinjiang. The column includes 8 sections: dynamic information, market trends, online exhibition hall, supply and demand information, expected supply information, direct reporting of bestsellers, SMS promotions, and green channel. Through this column, it promptly reflects the dynamics of promotional work for fresh agricultural products in Xinjiang, timely announces price dynamics and supply-demand situations at designated agricultural product wholesale markets within the region, and provides a platform for enterprises, merchants, and product supply-demand information as well as expected sales information related to local agricultural product marketing inside and outside the region. The column will automatically match supply and demand information to directly connect production and sales. Meanwhile, the column will use the mobile phone SMS platform to release merchants' promotional information and provide agricultural product green channel information guidance for transportation.
The Ministry of Agriculture will work together with relevant departments in Xinjiang, adopting further measures from a long-term perspective, strengthening the connection between production and sales, and information guidance, promoting the acceleration of the construction of agricultural product distribution networks and logistics systems in the region, and driving the continuous healthy development of the local agricultural and rural socio-economic environment.