The greatest brands

In the market, even the greatest brands have fierce competitors that match their stature, each possessing their own fan base. Every fan is absolutely convinced that the brand they are infatuated with is the best. In reality, it is precisely through this intense competition among these brands that mutual progress is facilitated.

Designer Stefan Asafti perfectly interprets the relationship between these rival brands in a design project titled "The Greatest Brandversations." In this "game," he fuses and swaps logos and slogans between two arch-rivals, thereby creating a platform for dialogue between the brands. This results in an interesting scenario where there's a bit of me in you and a bit of you in me, evoking a sense of greater excitement when we come together.