Under the cultural background of today's information explosion, the growth rate of brands and brand design is very fast. The market environment of retail industry has become visual junk, making us overeat but malnourished. Complicated and overly detailed brand descriptions are counterproductive. These "explanatory" words offer little personalization to consumers. Therefore, those successful brand designs all use effective "visual skimming" methods to establish connections with their core users. By using color, logos, icons, and simple visual focal points, the image of brand design can overcome the clutter of appearance. A key strategy possessed by some new successful brand designs is the structure of their messages, characteristics, and humanized architecture. (http://www.njbron.com)