The logo of Adobe, the world's top image processing software provider, has only undergone one change. Compared to the initially more complex logo, the latter appears more streamlined and striking. With its flagship products like Photoshop for image editing and Premiere for video editing, Adobe, a powerhouse in the multimedia field, also has an ordinary entrepreneurial story: John Warnock and Charles Geschke, who had just come out of Xerox, hit it off and started their software business at Warnock's home.
The first logo was designed by Warnock's wife, Marva, which shows that no one achieves overnight success.