As the height of summer arrives, shower gels and flower water (eau de cologne) etc. among the daily chemical products have entered the peak season for sales. Yesterday, the reporter learned that this year's daily chemical products are popular for their woody and Chinese herbal ingredients when doing an interview. Not only has Six God Company launched its latest mugwort shower gel. An insider revealed that the most important reason why daily chemical products have adopted the Chinese herbal medicine brand is that it relates to resisting the effects of preservatives.
After visiting a number of large supermarkets, the reporter found that daily chemical brands have launched a series of such products as cooling refreshment, mosquito repelling and itch relieving, moisturizing and whitening etc. Products like flower water and shower gels are continuously undergoing promotional activities. Among them, products with herbal essences have drawn more consumer attention. According to supermarket staff, the sales volume of Chinese herbal products is 5%-10% higher than that of ordinary products.
Six God Group has newly launched Six God Mugwort Shower Gel and Six God Soap, as well as Han method Six God Shower Gel which mainly uses Chinese herbal formulas. This is also the first time that Six God has massively introduced the concept of Chinese herbal medicine into its promotion. A distributor of daily chemical products said that this move also signified the official beginning of Six God Group's Chinese herbal strategy.