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Blind entrepreneurship is hard to succeed.
Without conducting a specific and thorough market survey at that time, just relying on the superficial phenomenon that a certain industry is profitable, one rashly invests in it. Doing business is like stock trading. Gu Liang saw others make money and thought he could make a fortune by entering this field, but found himself wrong once inside.
When doing business abroad, people usually entrust specialized market research companies to conduct special investigations. However, Chinese people often rely on intuition and make decisions by brainstorming when their brains heat up. Moreover, more factors are due to saving this cost by skipping this step, but they themselves are not able to conduct systematic market analysis. When investors formulate investment plans, they completely ignore their own conditions and only blindly follow the trend. In the business circle of Chinese enterprises, this has almost become a disease. Blindly following the wind in investment can easily make investors underestimate investment risks, thus being unprepared. Once problems arise, they will be at a loss.
In addition, due to insufficient experience and lack of research, one finds a partner. However, partners also need research. Gu Liang cannot accurately position the role of the partner in the investment. Treating the partner as an expert and blindly believing in them, when the expert makes a mistake, still turning a blind eye to it, which often leads to investment failure.
Choosing a field that one is passionate about is a shortcut. Do what you love, love what you do. When engaging in something one likes to do, people will put in great enthusiasm, and it is easier to achieve success.