Copyright 2002 sznews.com, Shenzhen Press Group. All Rights Reserved.
Shenzhen Press Group holds the copyright; no replication or reprinting without permission.
A core concept with multiple columns forms a unique style
True-to-life on-site recording of life details
Since its inception, "Digital Scene" has always revolved around a core concept and three main lines. The core concept is: to get as close as possible to citizens, readers, and daily life. From the start, "Digital Scene" was marked with the tagline "Lively news, true-to-life scenes," highlighting the idea of "closeness." In practice, "Digital Scene" focuses on the city's development process, preserving a "profile" of the city; it records the myriad aspects of urban life, leaving behind a "memory" of the city.
Under this concept, centered on dynamics, people's livelihoods, and urban life, "Digital Scene" launched several columns including "Digital Direct Hit," "Digital Focus," "Digital Reporting," "Digital Variety," "Digital Style," and "Digital Feedback."
"Digital Direct Hit": Sudden, dynamic news that most captivates readers is also the most "marketable." Incidents like a bus catching fire on the highway, retaining walls collapsing during heavy rain injuring pedestrians, motorcycles crashing into water valves... many such dynamic and breaking news stories were captured by citizens at the first scene in real-time, "true-to-life," and thus more moving.
"Digital Reporting": Reports on small problems around citizens' lives. Streetlights not working, public phone booths damaged, public bus stop signs unclear, manhole covers missing from roads, blocked sewers, garbage piled up on streets... Regular news reports often overlook these issues because they are "too small." However, for those affected, these are "big problems" that directly impact their lives. Correspondingly, there is the "Digital Feedback" column which tracks whether reported issues have been resolved and evaluates the results.
"Digital Focus": Focuses on significant news related to people’s livelihoods, society, and culture. Issues like street poultry slaughter, underground food processing affecting food hygiene; blue-plated vehicles and illegal taxis picking up passengers arbitrarily affecting traffic; public greenery destruction, littering from high-rise buildings reflecting citizen quality; historical homes being used as housing, ancient bridges turned into markets, ancient watchtowers squeezed by modern architecture concerning cultural heritage preservation. Continuous attention to these issues not only reminds relevant departments to strengthen supervision but also calls for citizens to enhance social ethics and build a harmonious society.
"Digital Variety": Records urban ambiance and the myriad aspects of street life. A child sleeping on steps, a woman applying makeup while rushing to work, a sewer worker smiling after cleaning out sewage sludge… "Digital Variety" captures images of urban life, showcasing the lifestyle of citizens in a specific era.
In addition to publishing pictures provided spontaneously by citizens and readers, "Digital Scene" also carried out a series of in-depth planning, guiding readers to conduct thematic photography on certain topics. For instance, "Street vendors selling illegally," "Underground black internet cafes," "Focusing on public bus rule violations," "Children's summer vacation safety," "Life in urban villages," "Pedestrians crossing roads illegally," "Uncivilized phenomena in cities," "Ancient trees being 'abused'" etc., all generated strong social reactions. During thematic planning, attention was not only given to hot-button issues but also to street life, urban changes, weather variations, and human warmth. Special features like "Different Faces, Different Stories," "Urban Snapshots: Motion and Stillness," "Stories in a Day's Time," "Every Corner Has Fans Focused Eyes," "Summertime Happiness Like Fish," "Readers’ Perspectives on Wind Resistance Efforts," "Shenzhen Volunteers Bloom Like Flowers," "Lotus Morning Singing: A Beautiful Scenery," "Your Love Makes This City Warm," etc., were mostly carefully planned. Some were formed by finding similar natured pictures from reader submissions, reasonably combined into a special feature, often achieving unexpected effects.
Author: