In order to further develop the Chinese market and achieve vigorous growth, the successful development of consolidating the brand has been realized. How's Jimmy Choo opened its second outlet in China at a renowned international mall in April. The new area spans 1,200 square feet, with interior decoration reminiscent of the 1940s, adhering to the lady boudoir style of Jimmy Choo. This design concept aligns with the store design that first opened in Shanghai in October 2007, illustrating the casa.
Tamara Mellon, the founder and director of Jimmy Choo, hopes to create feminine charm, luxuriant elegance, and an intimate environment, showcasing Jimmy Choo’s shoes and handbag series. She said: "I hope to bring new customers into the store, as if the lady is walking through her own cloakroom." The boudoir-style store will exhibit different compositions, featuring changing bright SaDan 'wall' displays, leather sofas, and flashing crystal droplights, adorned with light purple tones and other pastel colors. All elements within the store, including floor-to-ceiling windows, glass door lenses, and handle details, have been meticulously designed to highlight the exquisite antennae of the Jimmy Choo brand.
The 2008 Jimmy Choo Spring/Summer series, including new design highlights for handbags and shoes, as well as the new Jimmy Choo sunglasses, will enhance the brand's reputation in Beijing. Tamara Mellon, the founder and director of Jimmy Choo, attended a press conference on April 23 at the Raffles Beijing Hotel and presided over a banquet on April 24 at the Beijing International Mall.
Jimmy Choo plans to increase the number of independent outlets worldwide to 80 by the end of 2008, with the new Beijing store being part of this plan. Currently, Jimmy Choo has outlets in London, New York, Beverly Hills, Madrid, Paris, Hong Kong, Shanghai, and Tokyo.
Regarding Jimmy Choo:
The Jimmy Choo brand was founded in 1996 when British Vogue magazine editor Tamara Mellon recognized the market demand for durable footwear skills and collaborated with East London designer Jimmy Choo. They immediately hit it off, establishing their base in London and opening their first store on Motcomb Street, while also building a strong wholesale business.
In April 2001, Luxury Equinox Holdings acquired shares in Jimmy Choo, during which time the brand rapidly developed new handbag and accessories series. In November 2004, Lion Capital acquired the company, increasing the company's value to £101 million.
In February 2007, the international private investment company Brand Capital TowerBrook Partners acquired the brand, raising its value to £1.85 million.
Tamara Mellon, the founder and CEO of Jimmy Choo, works alongside CEO Joshua Schulman to develop the company and ensure the brand becomes a leading global brand, with more than 70 stores located in the world's busiest places.
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