How much does a website cost, how much traffic, how many IPs, etc., are all unwise statements. Due to occasionally providing some analysis and planning work for friends' websites, the following are my commonly used methods for website evaluation. The required time can be as short as a few minutes or as long as a few days. If there is enough time, an analysis can be made for each section (including positioning, content, layout, activity level, etc.). If forums, blogs, and personal columns are important parts of the website, a special evaluation is also needed.
One, ALEXA's three indicators and development trends. "Reach per million users" can roughly show its ability and trend to attract new users. "Page Views per user" can roughly see its content's ability to retain visitors and its trend. "Traffic Rank" is a comprehensive indicator. The development trends of the last 3 months and 6 months are also very important. As long as there is no falsification, the actual content of the website diagnosis is already included in the indicators. Note: it is not just a simple ALEXA ranking. Since the ranking is affected by many factors, like Google's left-side ranking.
Two, the website's positioning and whether it has been achieved and the degree of achievement. This is the most concerned area for the operator of the site. If its goal is just an ideal state without practical means and actions to achieve it, it is difficult to have sustainable development.
Three, the overall architecture of the website. Many websites have sitemaps, through which one can gain a relatively comprehensive understanding of the website. Even if there isn't one, one can still understand it roughly through navigation bars and sections.
Four, the update speed of the website and each section. This includes the update speed of the sections, sub-sites, homepage, and the first screen of the homepage. Especially the update speed of the homepage and the first screen of the homepage (including actual update speed and perceived update speed). Update speed is an indication of the website's own activity level. From here, we can also see that even famous websites, such as Sina, have many sections that haven't been updated for several months.
Five, the website's quick response capability, its response capability to sudden issues within its scope, which most reflects the strength of a portal site.
Six, the quantity, proportion, and recognition level of the website's own content. Due to the tight schedule and professional differences, it is hard to conduct a comprehensive quality analysis, so mainly examine through quantity, click numbers, reply numbers or comment participation levels.
Seven, the professionalization level of the website's text editing. The professional capabilities of professional editors and their sensitivity to news, their grasp and handling cycle of new dynamics.
Eight, the professional level of art editing. Standards vary from person to person, so only a rough impression can be formed.
Nine, the interaction level between the website and readers. Whether it provides direct interactive windows, such as direct article comments, whether they are being used, and the results. Whether there is a forum, the average actual number of readers, participants, daily post quantities and distribution, the number of high-value posts. The ability of moderators/administrators. Whether there are personal columns, their activity levels, and the update speed of personal columns (and automatic update situations, where some websites have editors responsible for management), whether column content is reflected on the website and the method of reflection. Whether there are blogs, whether the blog positioning is basically consistent with the website, whether the blog content is fully utilized, and the activity level of the blog.
Ten, the development situation of related value-added activities and other income sources (including advertising) contained in the website. Income is the guarantee for the development of the website, the foundation for establishing income, and whether it is diversified determines the future trend of the website.
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