How do dry cleaning chains and laundries make the most of the dry cleaning peak season?

by xinsou2i on 2010-04-16 13:46:11

As the weather gets colder, many people encounter the trouble of not having the time or energy to wash a large number of seasonal clothes and bedding. At this point, finding a dry cleaner might be your first consumer choice. For example, a dry cleaning shop that has been operating for over 10 years on Jianzheng Road in Nanning City has welcomed its peak trading season this year. "Our small shop now receives nearly 300 pieces of laundry every day," the owner of the dry cleaning shop smiled as he told reporters.

However, after investigation, the reporter found that engaging in the dry cleaning business is not always smooth sailing. Another dry cleaning shop located on the same Jianzheng Road did not survive until this year's peak season and disappeared without a trace. It seems that there are many tricks to successfully running a dry cleaning shop.

"Because most garments people send to dry cleaners are relatively expensive, compared to other industries, the history of dry cleaning shops is not long. The dry cleaning industry in Nanning has only gradually developed and strengthened in the past 10 years." Ms. Lu, an experienced employee at the Savvy Dry Cleaning Chain Store on Mingxiu West Road in Nanning, believes that the domestic washing machinery market is undergoing a transformation. Now, as people increasingly focus on their personal image and are willing to spend money to have their clothes washed at dry cleaners, the clientele of the dry cleaning industry is no longer limited to high-end consumers but has become a convenient lifestyle for more and more people with different needs. The Chinese dry cleaning industry is welcoming its spring.

With the continuous expansion of this consumer group, the demand for dry cleaning shops in Nanning is also increasing. "To my understanding, there are currently about 60 dry cleaning shops in Nanning, and this number is increasing annually," Ms. Lu said. She believes that now many investors have seen the business opportunities in the dry cleaning industry.

"Clothing, food, housing, and transportation are daily necessities for people. Clothes need to be worn every day and washed every day. Regardless of how the market changes, this industry will always be necessary, and the number of consumers is increasing year by year." According to Ms. Lu, the scope of services provided by dry cleaning shops is very broad, covering various daily wear, down jackets, running shoes, blankets, waterfowl quilts, silk quilts, down quilts, quilt covers, sofa covers, car seat cushions, stuffed toys, leather clothing, leather sofas, and even professional fur renovation, cotton products, care for leather clothing, leather bags, and leather shoes. Both the service range and customers are continuously expanding.

In the dry cleaning shop where Ms. Lu works, the reporter saw various washed or unwashed clothes neatly hung on the walls. On the price list, according to the material and style of the garment, the dry cleaning prices range from 5 to 250 yuan. Such tiered pricing allows families with different income levels to accept it. A woman who walked into the dry cleaning shop with a large empty bag told the reporter that in recent years, all the bedding in her home has been washed at this dry cleaning shop. "We only wash them once or twice a year. Bringing them here to wash saves both time and effort, and we don't have to worry about damaging the bedding. The price is within my budget, so why not?"