Therefore, the company's sales representatives begin to visit potential customers to take photographs of their lawns. While taking these pictures, the sales personnel explain to the customer which aspects can be improved to beautify the environment. The chemical weed control company’s business includes many customers such as banks, hotels, and resorts. These places pay special attention to the growth situation of their lawns and flower bed grass. The company also retrains its sales personnel in order to sell new services at the level of managers and presidents, but not before maintaining the same relationship with regular personnel. Only by understanding that room occupancy rates and visitor transportation methods are important, can they precisely target the objects that the weeding company solicits support from in all directions. They must let these people believe that the weed removal company's service can truly enhance their essential requirements. This move by the chemical weed control company seems very effective: its commercial sales volume has reached an annual growth rate of 20%. However, progress in personal housing purchases is not as smooth. Homeowners do not need to pay as much attention to the outward appearance of their dwellings as hotels and resorts do. If they are not financially loose or have a low demand for beautifying the environment, they may start feeling fatigued even when spending a little money. The chemical weed control company is attempting to change this - only by making lawn maintenance a business image in people's minds. Moore Bagger said: "One year ago, typical maintenance services only included fertilizing and removing weeds. Now our service items also include planting trees, flowers, and bushes for customers, making them feel like they have their own little world." Whether the chemical weed control company's new methods will convince these homeowners, who are affected by the economic recession, to open their pockets again, is still too early to determine.
Establishing new contact with customers, if it brings convenience to their lives, then success in competition can be assured. Baxter International Inc., a medical equipment company with an annual sales volume of $8.9 billion, realized this point several years ago when it attentively listened to the issues faced by its biggest customers. These hospitals told Baxter that just storing and distributing medical equipment within the hospital requires significant expenditure.
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