This year, the Spring Festival and Women's Day are very close to each other. Moreover, the Spring Festival travel rush will not end until March 10th. Travel agency personnel introduced that due to the impact of ticket price increases during the Spring Festival travel rush, ticket prices will not drop until March 10th, which has also led to no room for a decrease in short-distance travel prices. Therefore, before Women's Day, travel prices have not decreased and are still more expensive than usual. It is only after March 10th, when the Spring Festival travel rush ends and ticket prices return to normal, that travel prices will subsequently drop, making it a better time for travel.
Not only do travel agencies emphasize women-themed promotions, but tourist attractions also highlight women-focused themes in their site recommendations and price designs. Traditional tourist hotspots such as Panyu Million Sunflower Garden, Conghua Baoqu Rose World, and Shenzhen Happy Valley have all launched ladies' pricing; Zengcheng Bai Shui Zhai and other tourist attractions have also specifically changed their promotional focus for the Women's Day tourism market, shifting from highlighting waterfalls and greenways in previous years to promoting cherry blossom appreciation and flower themes. Meanwhile, out-of-province destinations like Changsha and Wuhan have gained opportunities for flower viewing and water-based tourism thanks to the opening of the Wuhan-Guangzhou high-speed railway.
Women love the world of flowers most
Travel agency personnel introduced that after March, it is basically the off-season for traditional tourism throughout the year. To stimulate the market, airlines, hotels, and local reception agencies will offer significant discounts during this period, leading to a substantial drop in March travel prices. Citizens with the means to travel can take advantage of this time to avoid peak travel periods; late March to early April is an excellent time for female friends to travel.
According to travel agencies, in response to the characteristic of the March tourism market being predominantly female, many travel agencies have launched themed tours. For example, Jiangmen China Travel Service has launched the "Beautiful Joyful Month March Ladies' Journey" activity; Dafang Travel has introduced a series of discounted Hong Kong-Macau tour routes; Feiyang International Travel Agency has launched Women's Day routes. These travel agencies focus on incorporating elements that cater to the psychology and characteristics of female consumers in their route design and packaging, making them highly popular among female tourists.
Which attractions and what kind of tourism projects are more popular among female tourists? Several responsible persons from travel agencies in Jiangmen city told reporters in unison, "Women love the world of flowers most!" "Of course, places with flowers and water, and leisure spots like Xiqiao Mountain, Million Sunflower Garden, OCT, and Rose World etc., are all hotspots for female tourists," said Ms. Zhu, head of the planning department at Jiangmen National Travel Service. Mr. Liu, manager of Dafang Travel, also expressed, "It can be said that for Women's Day tourism, places with fresh flowers are the most popular among women."
In addition to overall price drops, it was learned that tourist attractions have also launched "Ladies' Prices" to attract female tourists, with considerable discounts. Many travel agencies have introduced "Ladies' Special Discount Prices", such as Dafang Travel's Ngong Ping 360 Cable Car - Tian Tan Buddha, Lantau Island 1-day tour, where the special discount price for ladies is only 128 yuan per person, while men need to pay 188 yuan per person. The discount for ladies' prices at tourist attractions is also significant, such as the one-day tour of the Eastern OCT Grand Canyon in Shenzhen, where ladies only need to pay 159 yuan, saving 20 yuan; the two-day tour at 299 yuan saves 60 yuan. Furthermore, local scenic spots in Jiangmen have also launched numerous activities for the "March 8th" Women's Day, such as the competition event organized by Jinjiang Hot Spring in Enping for Women's Day, offering half-price tickets for women, free gifts for accommodations, and the "Women's Territory, Women Decide" event at Xiangjiang Hot Spring, which includes free drinks, fruits, ticket price discounts, and free hot spring baths for those who have received the "March 8th Red Flag Bearer" honor title. Women love the world of flowers most.