The person in charge revealed that there were three purposes for issuing the 12301 tourism service card: First, to expand the influence of the 12301 tourism service hotline and provide better services for tourists. Nearly 20 12301 tourism service hotlines have been launched nationwide, but most of them have problems with too few incoming calls, even being cold lines. Second, cardholders can enjoy free or discounted entry to tourist attractions and hotel stays, which is a positive measure to boost tourism consumption and expand domestic demand. Third, it opens up a new channel for tourist attractions to generate revenue - although card-carrying consumers enter the scenic area for free, the scenic area can still get a share of the total sales of the card, changing the traditional model of mainly relying on ticket revenue, such as Shenzhen Super 8 chain hotels that rely on advertising and travel agents for marketing.
According to the person in charge of the Information Center of the Provincial Tourism Bureau, this card integrates 150 tourist areas (sites) with entrance fees in our province and 88 national tourist routes. Consumers only need to pay 79 yuan to purchase this card and can get discounts worth thousands of yuan. With this card, consumers can enjoy free admission to 100 scenic spots and half-price or special offers at 50 scenic spots throughout the province.
If you have a 12301 tourism service card, you can visit 100 scenic spots for free, including the ancient town of Jinggang in Changsha, Dushuidong in Shaoshan, Shunhuang Mountain in Yongzhou, Mangshan in Chenzhou, Huang Sang in Shaoyang, the ancient tea-horse road in Yiyang, and the International Peace Village in Huaihua. For hotel booking inquiries, call the 24-hour free hotline 4007840076. Today, I learned from the Provincial Tourism Bureau that the 12301 tourism service hotline in our province has launched a tourism service card, which will be officially issued on March 21. It is reported that this is the first time our province has issued a people-benefiting tourism consumption card.