Logo design controversy for the 2012 London Olympics!

The London 2012 Olympic logo designed by the Wolff Olins design studio was heavily criticized by all walks of life in the UK soon after its unveiling. Some people said that this design worth 400,000 pounds is an insult to the British design circle...... Currently, the Wolff Olins studio and the London Olympic Organizing Committee said that if any designer or design studio in the UK thinks they can design a better logo, they are welcome to submit their designs for comparison.