My factory is called Jinhu Meiant Automation Instrument Factory, specializing in the production of level gauges, glass plate level gauges, magnetic float level gauges, quartz tube level gauges, radio frequency admittance level gauges, level transmitters, etc., and I want to make my brand bigger and more famous. Yesterday, on December 2, 2009, I received a 100,000 yuan order for level gauges. Speaking of pressure gauges, since I opened the factory four years ago, orders around 100,000 yuan are not uncommon, but they are still not small amounts. Therefore, I followed the normal procedures and communicated with the customer. Initially, we exchanged information about the specifications, requirements, after-sales service, and the important issue of price for the level gauge products. Finally, we focused on the issue of "price," debating for half a day without agreeing on the price. I thought, since he is a new customer, for future business dealings, I considered my comprehensive costs and set a relatively favorable price. In the morning, we signed an intent contract and sent it to the customer. I thought there wouldn't be much of a problem.
In the afternoon, I didn't receive the returned contract but instead received a call from the customer asking if using inferior materials for the product could result in a further discount. As soon as I heard this, I definitely disagreed. Although changing the material might lower the price and increase profit, these are level gauges produced by my factory. Selling them would definitely affect the reputation of my factory. How could I agree? I firmly rejected the customer's request. No matter whether the customer tried to tempt me with benefits or threatened me with the order, I was resolutely opposed. In the end, I chose to give up this 100,000 yuan order.