The well-known South Korean underwear brand "Su Zhi" will officially launch its young women's outerwear series in the domestic market tonight. Mr. Hao Xiang, the Chief Representative of Su Zhi in Foreign Regions, introduced that the demand for women's underwear in China is very high and increases at a rate of 20-30% every year. The lingerie industry has become one of the most promising industries in the fashion world. Currently, brands with higher market share in the domestic market, such as黛安芬 (Triumph) and 华歌尔 (Wacoal), are mainly positioned in the adult women's underwear market with their product designs focusing on youthful charm, sexy elegance, which may not suit young girls' youthful vitality. The children's type underwear brand market still remains vacant, with huge potential for development and very promising expansion prospects. In the past decade, Su Zhi has collected hundreds of thousands of human body data in South Korea and Southeast Asia regions. The developed underwear series products are specifically designed for the physical characteristics of young Asian women, making them highly suitable for Chinese young women.
Mr. Hao Xiang stated that due to issues such as low entry barriers, numerous brands, and chaotic market competition within the domestic underwear market, it leads to unhealthy development of the underwear market. A small number of people without innovative ideas can hardly find opportunities for independent entrepreneurship, and some investors outside the industry who see the potential in the underwear market also struggle to find ways to enter. Therefore, Su Zhi will launch a major entrepreneur support plan in August. This plan mainly involves selecting entrepreneurs who meet Su Zhi's requirements through a strict selection mechanism. Then, according to the individual situation of the entrepreneur and the market situation, collaborations including different contents will be carried out. "For example, for those who meet the conditions but lack funds, we will support you with capital; for those lacking experience, we will provide you with experience; for those lacking market access, we will offer you the market."
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