This year, the price of down jackets has increased significantly.

by janydtfv51 on 2009-11-28 01:16:19

Last year, a decent down jacket could be bought for three or four hundred yuan, but this year, it's hard to find one for less than 500 yuan." Recently, Ms. Wang from the provincial capital noticed that this year's down jackets had a noticeable price increase. "The cheapest new down jackets cost more than 600 yuan, which feels much more expensive than in previous years," complained a woman picking out a down jacket at a mall to a reporter. The woman told the reporter that after visiting several malls, she found that even on discount, down jackets were priced at seven or eight hundred yuan. Hearing about a promotion on down jackets at this particular mall, she specially rushed over from Qiaoxi, only to find that they were not cheap at all. "Picking up any random jacket costs five or six hundred yuan, even after discounts. Fashionable and longer styles easily exceed a thousand yuan. It's just too expensive!"

Journalists discovered through interviews that the arrival of two cold spells has made the sales of down jackets quite popular, but their prices have also risen significantly compared to previous years. "This is mainly due to the rise in raw material costs. This year, the prices of main raw materials and fabrics for down jackets have all increased. Additionally, these trendy new styles like to add decorative elements such as fur around the collar and sleeves, causing the price of down jackets to increase by about fifty percent compared to previous years," said a salesperson from a certain brand of down jackets. Although prices have gone up, the range of styles available is not as extensive as in previous years. "This year was predicted to be a warm winter, so merchants didn't dare to stock up on down jackets. The two cold spells caught them off guard, prompting them to urgently contact manufacturers. However, the competition for inventory was very intense, and items like men's down vests couldn't be secured, leading to an incomplete selection," explained another salesperson from a different brand of down jackets.

Article source: Winter Fashion Coordination Network (http://www.daban.org.cn/dongjifuzhuang), please credit the source if reprinted.