Clothing Business Techniques, Card Game Teaching The operation of a clothing business is both a science and an art. What is known as "those who work with their minds control others, those who work with their strength are controlled by others" is also a principle in commercial warfare. In terms of business management, there are always the latest versions of textbooks, but there will never be a universally applicable management method. Entrepreneurs must not only think rigorously about profit but also learn to adapt flexibly. From the business techniques introduced in this chapter about domestic and international clothing enterprises, it can be seen that management is a matter of commercial strategy, and management is about playing your trump cards. 1. Find a "Feng Shui Treasure Spot" Soldiers fight for advantageous terrain, and merchants need to secure a Feng Shui treasure spot. Urban business districts can be divided into five types, each street having its own characteristics. You need to consider which area suits you based on the type, scale, class, and consumer base of your business. Military tactics emphasize "heavenly timing, geographical advantage, and human harmony," and so does commercial warfare. In business warfare, "heavenly timing" represents market opportunities; "human harmony" refers to coordination and peace among people; and "geographical advantage" is a good location for developing business. Choosing the right location appropriately can mean success in business has already been achieved by thirty percent. However, for clothing stores with different characteristics, choosing the most expensive commercial district doesn't necessarily make it your prime location. The clothing stores prepared by bosses include tailor shops making clothes, fashion shops selling clothes, large ones, small ones, targeting salaried workers, specializing in brand names, targeting rural markets, exclusively selling baby and maternity wear, producing professional attire, etc., each having their most suitable location. Whether choosing a garment factory site, a fashion store site, or the operating address of a company or school, all require careful consideration. There are many such examples in the business circle: originally a thriving store, due to expansion and relocation to another location, ended up sitting empty due to a lack of suitable customers. In every city, it can be divided into five typical regional types: central business district, secondary prosperous business district, cluster business district, residential community, remote streets and suburban areas near the city. Each type of region has its own commercial value, and the key is to choose a place suitable for your enterprise's operation and development. (1) Central Business District - Every Inch Counts The central business district is also called the urban prosperous area, mostly located in the center of the city, a high-density commercial activity area, so the rent price is also the highest, literally "every inch counts." The dominant force in this area is large self-service malls and department stores, with a wide variety of goods and full specifications. Due to the large flow of customers, it may appear "crowded" during weekends or holidays. Therefore, if you have enough funds and skills, renting a shop in the central business district is worth considering. You can open a high-end fashion boutique, or a high-quality tailor shop, or plan a "store within a store" in a large clothing mall. □ (2) Secondary Prosperous Business District is a "Feng Shui Treasure Spot" The secondary prosperous business district is generally located on the peripheral edge of the central business district. Although the customer flow is not as large as in the central business district, transportation is relatively convenient. The secondary prosperous district is mostly the middle ground between residential areas and prosperous areas, so it is suitable to open a medium-sized, elegant clothing store. In terms of operation, you should try to do some publicity, spread information to thousands of households, establish your specific customer base, and then you can compete with operators in the prosperous area. Additionally, in some large business centers or administrative areas, it is also worth opening a small fashion store with a clear customer target. (3) Cluster Business District Can Form Its Own Climate In many cities, there are often linear cluster business districts. Although they are not as prosperous as the central area, they can form their own climate in a certain field of fashion. For example, Jiankang Road in Zhengzhou is the world of high-level white-collar attire, while Guangcai Street targets urban alternative youth and teenagers. Dunmu Road near the train station is a specialized area for mid-to-low-end clothing wholesale. In the cluster business district, the size of the fashion store depends on your financial capability, but the most important thing is that the products sold must be appropriate. (4) Clothing Stores in Residential Communities Dominate Their Area In modern urban planning and construction, there are a large number of residential communities. A residential community is like a miniaturized small city, with all kinds of people represented. However, smart bosses can always study out its characteristics. For example, some neighborhoods have more old city relocation households, some neighborhoods have more government officials, and there are also clusters of banks, media, and teachers. Therefore, each neighborhood's consumption level and cultural taste still differ. When opening a clothing store, you should comprehensively consider the type and price level of the products. Generally, high-end white-collar professional attire and branded suits are not suitable for regular residential neighborhoods. Home wear, casual wear, sportswear might be better choices, which naturally relates to the operating environment and people's mood when shopping. Similar to residential communities, there are also some large factory family zones where the positioning of the consumer base is even easier to grasp. (5) Remote Streets and City Suburbs, Proper Management Attracts Customers On some remote streets in the city, there are few shops and pedestrians, but the rent is much cheaper, making it a good place to start an outward service-oriented clothing company. Although the clothing company is located in a remote area, it can extend its reach through business to all directions, fully compensating for the remoteness of the street. Because the rent is cheap, the factory space can be larger, showing off the company's strength and image. The company may not even need a storefront and could rent office space in a high-rise building. Some small courtyards on remote streets are the best locations to start a clothing school. Students come from all over the country, attracted by advertisements, and the quietness helps them focus on learning. Small clothing processing plants sometimes rent the first floor of apartment buildings, integrating business with life, conveniently managing both. The suburbs of the city are suitable for starting medium-sized clothing processing plants. A production scale of around 100 people is quite impressive. The boss uses traffic and information tools to connect with the "front store" in the city center or wholesale markets, saving a considerable amount of money with cheap land and rent. In summary, clothing stores focusing on high additional profits, brands, or corporate image are suitable for opening in bustling streets. Clothing factories and companies that need large spaces but do not need direct contact with consumers are suitable for starting in remote streets or suburban urban-rural junctions. 2. The Magic of Displaying Clothing Goods Open a fashion store, welcome customers from all directions, display with tricks, shape a good image. Good displays first attract attention, making customers interested and stimulating potential buying motives. Successful product displays bring sales closer to success. Product displays should be convenient for customers and regularly change forms, giving the impression that the store has launched new seasonal trendy styles. In today's rapidly developing clothing industry, the style, material, craftsmanship, color, and price of clothing goods themselves are the most important values. In today's image era, besides the products themselves, there seem to be many other more important factors, among which the display and layout of the shop have become major issues directly affecting sales and shaping the corporate image.