Dean Sun Lijun of Beijing Film Academy Animation College: My Luck and Embarrassment V-Flash

& nbsp, Home decorations; When it comes to Chinese animation, Sun Lijun must be mentioned. As the dean of the Animation College at Beijing Film Academy, Sun Lijun is fortunate. His fortune lies in the fact that the animation college he leads once had no students for two years in the 1980s, but now there are over 400 students in the college. What makes him most gratified is that compared with other popular disciplines in the film academy, the graduates of the animation college don't have trouble finding jobs. Starting from the third year, companies have come here to pre-employ students. Sun Lijun's luck also lies in the fact that he himself caught a good time. Since 2004, our country has introduced relevant policies to support and encourage the domestic original animation industry, opening up a path for animation creation, operation, and investment.

However, in recent years, Sun Lijun also feels awkward. The awkwardness is that among the animation graduates trained by the college, only a few can actually engage in original creation; most people's work is processing, decoration, advertising, and teaching. Due to the entry of Japanese and American animation processing industries into the Chinese market, a large number of excellent talents have been drawn into the processing industry. His first animated movie "Little Soldier Zhang Ga" took six years to complete because he couldn't find enough talent. But who would believe that this acclaimed piece wasn't even publicly released. Why? "No money for marketing!" The second animated movie "Laughter Filled House" was also not publicly released online for the same reason. Marketing requires a large amount of funds. For China's original animation which is just starting, relying solely on private or corporate strength to independently complete these tasks is not realistic. Therefore, Sun Lijun believes that this can only rely on government support. The recently profitable animation works in the market were all successfully promoted through strong recommendations from radio and television under government backing.

Sun Lijun's example also touches upon two issues: one is how to deal with the dumping of foreign animation products, and the other is how to make the relevant national encouragement policies match. Sun Lijun said that the aesthetic consciousness of Chinese children's animation is cultivated by Japanese animation and has already been basically set, which increases the difficulty for domestic animation.

Although these many awkward situations trouble Sun Lijun and keep him constantly tired, he has never lost heart. "Look, my third animated movie 'Happy Running' has been completed and will be publicly released online in August. This time, every link is pursuing market effect!" Pursuing market effect and the real future market effect cannot be equated. Whether "Happy Running" will succeed, Sun Lijun said he would write an article to explain to the audience.

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