After entering October, Wendy's Cottage children's wear should enter the peak sales season. In order to understand the overall sales situation of the children's wear market, the reporter interviewed Shao Keqin, General Manager of Shanghai Huaihai Youth Products Company. He said: "Although affected by the financial crisis this year, after entering October, the overall sales volume of children's clothing still showed growth."
"Sales in the Shanghai market are clearly diverging. The National Day Golden Week indeed brought vitality to the sales of children's clothing, with increased sales. However, the growth momentum is not as rapid as people had hoped for a 'rebound-style' consumption. Nevertheless, there is still an increase in children's clothing sales," according to Shao Keqin, General Manager of Shanghai Huaihai Youth Products Company. "After entering autumn, the sales of Wendy's Cottage children's wear began to recover in Shanghai, especially during the Golden Week holiday, showing significant growth. At the same time, the growth rate in central business areas was lower than that in suburban business areas."
Shao Keqin said: "The software and hardware levels of community and suburban commerce in Shanghai have basically approached those of central business areas, and their promotional methods have also aligned with those of central business areas. Therefore, for consumers, the appeal of community consumption is increasing."
"Community consumption not only allows consumers to save on manpower, transportation, and time costs but also provides services almost identical to those of central business areas. Thus, the growth rate of community commerce in Shanghai is very fast. Since September, in response to the sluggish sales of central business areas, the potential for community commerce sales is enormous. The sales momentum of the branch stores of Shanghai Huaihai Youth Products Company in suburban areas is significantly better than that of the main store in central business areas."
"The operators of central business areas in Shanghai were well prepared for the diversion of consumption to community commercial centers. In addition to increasing publicity efforts, they also made further attempts in rebate methods, striving to bring consumers back to malls in central business areas and achieve good sales performance during this peak sales season. Effective publicity and promotional strategies achieved good results, resulting in better sales growth in central business areas."
"Due to the influence of the macroeconomic environment, this year's consumption has shown a downward trend, with many malls in central business areas lamenting the difficulty of doing business this year. Meanwhile, information from community and suburban commerce in Shanghai indicates that during the National Day Golden Week, the sales momentum of Wendy's Cottage children's wear was very strong. The growth rate was higher than that of central business areas. Data shows that Shanghai's children's clothing consumption has already started to shift from central business areas to community and suburban commerce, with a clear trend of consumers shopping closer to home."
"In the Beijing market, low-priced children's clothing sales are stronger. Beijing's Wendy's Cottage children's wear sales differ from those in the Shanghai market. According to data from the Beijing Business Information Consulting Center, among the top ten malls in children's clothing sales, all except Shunyi Guotai are located in central business areas. Therefore, the central business area in Beijing remains the main force in children's clothing sales, and children's clothing sales have yet to be affected by the diversion of community and suburban commercial centers."
"However, the Beijing market shows a tendency towards low-priced consumption. Although Beijing's children's clothing market has shown continuous growth for several months with a good growth momentum, the overall average unit price of consumption is relatively low, without the expected increase in both quantity and price."
"According to our understanding, Wendy's Cottage children's wear brands in Beijing malls started discount sales at the beginning of the new season due to the impact of economic conditions. As Beijing's commercial enterprises are in a sales trough, the sluggish mall sales, which serve as the primary sales channel for children's clothing brands in the Beijing market, have a predictable impact on Wendy's Cottage enterprises. Therefore, many children's clothing companies adjusted their strategies at the beginning of the year. To maintain growth rates and market share, most children's clothing companies chose to give up some profits. Thus, while the overall sales volume of Wendy's Cottage children's wear increased, the average sales unit price decreased."
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After working all day, when I counted the revenue in the evening, it was exactly 2500 yuan, which was unbelievable! My Wendy's Cottage is now running smoothly, and the initial investment is slowly being recovered. Thinking about these things makes me very happy. Comparing the disappointment of doing business before to the bright prospects now, it's truly worth reflecting on! All of this is because I chose the right project. Wendy's Cottage is a practical project that genuinely considers investors' interests, with detailed policy introductions from the recruitment manager, one-on-one tracking services from after-sales personnel, and a perfect return and exchange system, all making me feel secure! This project is worth everyone trying!
Each time I see customers leaving happily with full loads, I feel equally joyful! Rich colors, soft fabrics, and affordable prices - my Wendy's Cottage attracts batch after batch of customers. Many customers have become regulars and even come to rest when they have nothing to do. They all say that my Wendy's Cottage brings them back to their childhood, with so many cute dolls and small toys that just looking at them makes them happy. Honestly, seeing my little shop filled with love and family affection every day is the most comforting thing for me!
A huge market space holds immense wealth, but to capture this wealth requires investors to think carefully. If you're also trying to dig out wealth from the vast children's clothing market but lack direction, I recommend a professional children's clothing distributor - Wendy's Cottage Children's Wear Discount Supermarket.
Before entering the market, Wendy's Cottage Children's Wear Discount Supermarket combined domestic market brand status, consumption habits, and commercial environments to determine the niche market, consumer group, product form, and business model. Simultaneously, considering the characteristics of young children—soft bones, tender skin, rapid growth and development, and high quality requirements from the market and quality inspection departments—Wendy's Cottage selects discount brands with the style of "pure quality, fine craftsmanship, simple design, and fresh tones," showcasing its meticulous service quality.
Wendy's Cottage Children's Wear strives to provide unique franchise services to franchisees. It was the first in the industry to hire experienced designers, truly realizing the diversity of its clothing styles, with over 12,000 styles each year, offering franchisees and customers more fashionable choices. Every 3-4 days, all goods on the shelves are updated, constantly bringing freshness to customers, allowing them to discover new clothing styles each time they enter the store, maximizing customer purchasing interest. This point remains unmatched by competitors today; additionally, experts hired by Wendy's Cottage Children's Wear specialty stores will combine the specific circumstances of franchisee stores to provide professional and aesthetically pleasing store decoration and merchandise display guidance, maximizing the use of in-store space to showcase clothing to customers, attracting their attention; in today's era of rapid development of network technology, e-commerce applications are becoming increasingly frequent, and experienced network engineers hired by Wendy's Cottage Children's Wear specialty stores will provide franchisees with a series of high-tech services and support such as e-commerce and network operations.
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Company Name: Wuhan Jindingsheng Trade Co., Ltd.
Address: Room 1405, 14th Floor, Building B, Century Plaza, No. 14 Zhongnan Road, Wuchang
Tel: 027-51010088 027-87260330
Website for Wendy's Cottage Children's Wear: http://www.wendyhouse.hk
Email: [email protected]