As China's economy has taken off, the amount of money in ordinary people's pockets has increased, and all kinds of novel and fashionable products can be found in every corner of the country. You can buy an iPod in Ali, Tibet, or choose Huangmei embroidered flowers in Mohe, Heilongjiang. The affluence of the masses has brought about a higher pursuit of both material wealth and spiritual fulfillment. This is especially evident in the realm of art, where Huangmei embroidered flowers — a nearly lost ethnic embroidery cultural heritage — has been revitalized thanks to the rescue efforts of Mr. Chen Mince. The inheritance and innovation of traditional art is essentially about interpreting and re-disseminating it using the popular language of the new era.
"Only Chu produces talents, and the best are from Eastern Hubei." Since ancient times, Huangmei has been renowned for its abundance of talent, which has laid the foundation for the accumulation and development of regional arts and culture.
The ancient embroidery, after undergoing a phoenix-like rebirth through rescue efforts, now radiates with new vitality. With over 1000 years of history, Huangmei embroidered flowers have been rejuvenated today.
Mr. Chen Mince, a knight wandering in the circle of ethnic arts, has a particular fondness for Huangmei embroidered flowers and calligraphy. His dedication and attachment to art have led to the birth and development of an ethnic embroidery brand.
In order to protect more treasures of Huangmei embroidered flowers, in 1999, Mr. Chen Mince established the "Huangmei Embroidered Flowers Arts & Crafts Co., Ltd.", organizing and excavating techniques and patterns scattered among the folk. At the same time, the CMC brand was created, transforming these unearthed traditional embroidery art resources into commercial products and successfully promoting them in the market.
In 2006, "Huangmei embroidered flowers" was included in the first batch of national intangible cultural heritage lists, further proving the cultural strength and status of Huangmei embroidered flowers.
During his visit to Thailand, Chairman Chen Mince was warmly received by Prime Minister Abhisit at the July 28th Thai-Chinese Business Forum and the World Outstanding Chinese Entrepreneurs Association Wealth Thailand Thank-you Banquet. He presented two scrolls, "Huangmei Embroidered Flowers • Qingming Riverside Scene" and "Qinyuan Spring • The Great Wall," as "national gifts" to Prime Minister Abhisit. Huangmei embroidered flowers instantly became the focus of reports by mainstream media from both countries. Currently, being selected as "national gifts" within the cross-stitch industry is a first for Huangmei embroidered flowers.
During the Thailand trip, mainstream media from both China and Thailand vied to report on the amazement and charm brought by Huangmei embroidered flowers.
CCTV International Channel CCTV4 also made a special report on this matter.
Huangmei embroidered flowers • rightly deserved
To date, Huangmei embroidered flowers have set up over 100 CMC brand agencies and more than 2000 CMC brand franchise stores in major cities across the country, and is now the leading brand in the domestic embroidery industry (including the cross-stitch industry).
When you type "cross-stitch" into Baidu, the system defaults to placing the CMC brand at the top. "Cross-stitch is CMC" has become a reality. A Sichuan agent said: "The steady development of the company gives me great confidence, the enhancement of the brand and the originality of the products bring me more benefits. Doing the CMC brand is making money..."
Just like Huangmei Opera, when the lights brighten, the curtain opens, and the melodious music begins to play. The power of performance resounds, how could one word "good" suffice? Huangmei embroidered flowers • CMC is such a company with wonderful stories and strength.
Huangmei embroidered flowers are rooted in ethnic and local characteristics, striving to move people with excellent works, enabling Huangmei embroidered flower embroidery culture to continuously innovate while inheriting tradition. Many old artisans say: "Without the thousand-year history of Huangmei embroidered flowers, there would be no CMC of today." Many cross-stitch customers say: "Without CMC, there would be no today's Chinese cross-stitch." The dedication and wisdom of Huangmei embroidered flower artists make us sincerely admire.
As a large number of embroidery masterpieces reflecting the spirit of the times, such as "Qinyuan Spring • The Great Wall", "China Soaring", "Success Comes Quickly", and "Time-honored Legacy", enter the market, the CMC brand is striving to contribute to building a harmonious society.
Huangmei embroidered flowers — an outstanding brand stepping onto the world stage.
The "National Gift" series of products have already hit the market, please visit your local CMC specialty store for selection.