Fashion is not only for adults; babies can enjoy it too. The current trend in children's autumn clothing reflects a strong bond between parent and child. Fashion isn't exclusive to adults; children can partake in it as well, with the latest styles in kids' wear being just as impressive as adult fashion. Many fashionable parents inadvertently influence their children’s dressing attitudes. So, what happens when trends that were once exclusive to adults are now seen on children? Let's take a look at this year's popular elements in summer children's wear.
● Little but Mighty: "Adultification" has been a growing trend in recent years, and this year, the wave of adultified children's clothing continues to be significant. Miniature versions of elegant dresses, suits, and evening gowns... fashion-forward parents don’t want their children left behind, always buying them the latest trendy outfits. Thus, children's clothes essentially condense the latest adult fashion trends but add an element of innocence.
● Fairy Tale Storm: www.wendyhouse.hk A dream filled with enchanting fairy tales is a romantic memory that girls will never forget. While adults may no longer dream of princes and princesses, these dreams can become reality through their children. Pure white, sweet pink, romantic lavender, bright rose... along with lace, ruffled edges, pearl buttons, bows, puff sleeves, and tulle skirts... This year, Wendy House children's wear weaves the romance of spring into every piece, revealing the refreshing coolness of summer. Wendy House introduces its clothing into a world of fairy tales with light and translucent chiffon, soft cotton knits, and crisp ice cotton. Whether you're a sleeping beauty in spring or a mischievous sprite in summer, you can step into a magical world with Wendy House.
● Gender Distinction: The gender division in Wendy House children's wear is becoming increasingly clear, and parents are also paying more attention to cultivating their children's gender awareness. In 2006, women's wear generally followed a retro, pure ladylike style, and this international trend is reflected in Wendy House children's wear. Girls' clothing will emphasize a sweet and elegant ladylike style, incorporating lace and layered pleats. Boys' clothing continues to maintain a comfortable vacation style, satisfying their love for sports.
● Parent-Child Bonding: The cold relationships in modern society form an important basis for the growth of family matching outfits. Family relationships, often distanced by busy work and numerous tasks, are re-integrated. Uniform, similar clothing allows people who are usually exhausted from daily life to relax under the warmth of family bonds. Family members wearing the same style and color of clothing close the distance, sharing the fresh joy of life together. In 2006, emotional-themed series of clothing remain a fashion trend. Wendy House also launched a parent-child clothing line this year under the concept of “Family Personal Experience,” creating a warm family image.
Currently, the children's wear market is polarized: On one hand, some high-end brands offer exquisite quality but come with generally high market prices. On the other hand, 60% of children's wear sales in China are still concentrated in wholesale markets, which fall into the low-end category. These products have overly rigid designs, similar styles, and fabric choices and garment quality far inferior to branded children's wear. The imbalance in the development of the children's wear market significantly suppresses purchasing power, creating a need for moderately priced, high-quality products. Brand discount stores meet this demand, bridging the gap between high-end and low-end offerings.
The location of brand discount stores tends to be better than those in malls because discount stores are typically smaller in size, leading to denser clothing categorizations. Moreover, in discount stores, adults tend to be more generous when buying clothes for their children, resulting in solid economic performance in the children's wear section. This is why children's wear holds a higher status in discount stores compared to malls. For instance, near my home, the children's wear section is located next to the escalator on the second floor, a placement rarely seen in malls.
I've also observed a common consumer behavior here: most consumers buy at least two pieces of children's wear. Analyzing this phenomenon reveals that discounts play a crucial role in the sale of children's clothing. For most ordinary families, dealing with rapidly growing children, especially in single-child households where there's no successor to continue using the clothes, creates a financial burden when facing high-priced garments. As a result, many working-class families choose to buy children's wear in wholesale markets or other cheaper venues. However, parents still prefer to give their only child the best within their means, and the quality of children's wear in wholesale markets remains concerning.
Discount stores provide assurance in terms of clothing quality, making them a favorite shopping destination for parents. Parents who hesitate over seasonal new styles costing hundreds of yuan feel much more relaxed here, where prices are mostly around 100 yuan, aligning with the psychological price range of urban working-class families. Additionally, there are extremely affordable double-discounted items almost equivalent in price to wholesale markets but with guaranteed quality. Therefore, parents can freely select items here. For brands, this is undoubtedly a great way to manage inventory and activate funds. Industry insiders claim that even the best-selling styles of branded clothing carry about 30% inventory, so selling these inventory items to recover funds benefits the brand greatly.
Company Name: Wuhan Jindingsheng Commerce Co., Ltd.
Address: Room 1405, 14th Floor, Building B, Century Plaza, No. 14 Zhongnan Road, Wuchang
Tel: 027-51010088 027-87260330
Website for Wendy House Children's Wear: http://www.wendyhouse.hk
Email: [email protected]