"Taobao Jianghu 2.0" is Taobao's SNS community, similar to Kaixin网. In order to promote the community, a set of 18 dolls was designed, including 8 male versions and 8 female versions. Each doll represents a type of person; there are styles such as the stylish uncle, the creepy man, the economical man, the trendy woman, the elegant woman, the spicy girl, etc. Recently, many SNS communities have emerged, mainly featuring "Happy Farms." You must have heard of "stealing vegetables," and some people even wrote an extremely long critical article analyzing the human nature behind "stealing vegetables," which fully demonstrates its popularity. It's just a game, so why go through so much professional effort to create momentum?