Discussing the Current Status of Website Operations in Changchun

Operating companies prioritize the "profit" character

I have also interacted with business and technical personnel from several operation and promotion companies in Changchun. The main methods these companies use are: bidding, advertising, SEO, and hype, among a few others. Bidding and advertising both involve spending money, and I think anyone can do them without their help. For hype, most of their methods include forum mass posting, spamming, or QQ group mass posting, blog mass posting, etc. I've come into contact with these kinds of software before. Indeed, two years ago, they had good results, but now with too many external links and junk links, as well as identical content, it's equivalent to pushing a website into fire. In the short term, a website will definitely see an increase in PV, but over time, the website will likely be downgraded. Another method is what's called SEO. If you propose a highly competitive keyword, they generally won't take it on because one, there's no guarantee, and two, it wastes a lot of energy without necessarily yielding results. If you propose something like "Changchun SEO" for them to work on, they'll definitely accept it because this kind of word only has competition in the tens of thousands of pages, which can also be said to have no competition at all. As long as the title is changed to this word, for a new site, it would take no more than one and a half months, and for an old site, about half a month to get to the top three or even the first position. If you propose the word "SEO" for them to work on, I think he would unhesitatingly answer that it cannot be done. It can be said that without a good network of contacts and rich experience, there's basically no possibility of success. Therefore, here I hope that all website promotion companies can consider the clients' needs while increasing profits.

Imitation and following trends, good ideas become widespread overnight

Whether it's concepts or operational promotions, following trends isn't wrong, and neither is imitation. What's important is speed, and more importantly, sustainable speed. The winner becomes king, the loser becomes a bandit. As long as you have the ability to imitate, surpass, and maintain a long-term lead, then netizens will naturally "salute the factual victor." Do you remember a few years ago when Jack Ma said, "Those who resemble me will die?" Do you remember the "Million Grids" craze a few years ago? Have you experienced the rise and fall of Web 2.0? Did your company start a video project when YouTube became popular? Did you participate in Sohu's "Global Chinese Blog Contest," Sina's "Chinese Language Blog Contest," or BlogChina's "Blog Contest?" What were the differences? Up to the recent "Gubaiyou" launched by Tuwang, these are all, in essence, aimed at increasing the visibility of their own websites. But does the success of early operations mean that later followers will profit? Don't we have our own creative ideas tailored specifically for our websites? Must people from our Spring City always follow in others' footsteps?

Webmaster Awareness is Weak or Non-existent

Website operations require a long-term goal and plan, just like building a house. It's not enough to simply build the house; you must consider how to sell it, understanding the psychology of home buyers, taking into account geographical location, environment, transportation, etc. If you only focus on building the house without considering other issues, what's the point? Isn't it just becoming another "ghost house" in Changchun? Therefore, I believe that to fundamentally change the current state of website operations in Changchun, the most important thing is to enhance the awareness of webmasters, starting from the root.

Recognizing the Hardships of Website Operations

Nowadays, with so many similar websites, the competition revolves around user numbers and member activity levels. Who can achieve the most users within the same time frame, quickly becoming the industry leader, their operations can be considered successful. The question is, is there a marketing method that allows me to achieve this in a short period of time? Websites have done operational promotion plans, and website operators have their own difficulties. They need to increase registrations daily, reach a certain number of active users, maintain a specific average number of online users, and set Alexa rankings—all clearly written out. However, during implementation, finding effective promotional methods is not easy, and the website side is pressing urgently. Competitors are also advancing rapidly. As a result, they push here and there, trying various methods. After a few days, if the effects aren't obvious, they switch strategies. Activities may temporarily improve results, but once stopped, data declines again. Meanwhile, on QQ or via phone calls, people constantly approach recommending various things, claiming effectiveness. The judgment criteria increase, but ultimately none are suitable.

Impatience, Lack of Systematic Operational Planning

After all, the Internet in China has only been around for about ten years, and there hasn't been a mature system specifically training website operation talents. From website promotion and planning to the current popular concept of website operations, the time span isn't long. Most website operation managers may have transitioned from technical development roles, and many started by doing some promotion work or event planning, accumulating some experience, then took full responsibility for the entire website project's operations. They all advance through trial and error, while the Internet develops incredibly fast. Hundreds or even thousands of projects are continuously going online. Before elders could share their operational experiences, newcomers are frequently thrust into the role of operators. Upon assuming the position, they need to ignite a few fires to demonstrate their achievements, so many short-term behaviors are adopted. On the other hand, website operations in China remain a relatively new profession. A few successful Internet projects in a relatively short period have become benchmarks for the entire Internet industry. To some extent, the impatience of website operation personnel is driven by the overall impatient atmosphere of the Internet. A popular mode abroad quickly becomes the object of admiration in China's Internet industry, all confidently believing they will become China's version of XXX—such as MySpace or YouTube. Thus, as soon as a concept emerges, N companies rush to follow up. Then it comes down to who acts faster and who has larger data. To become part of the minority 20%, they are willing to be impatient without giving much detailed thought to the future.

The above is merely my rough opinion, but I sincerely hope that Changchun's website operations truly welcome spring. I am willing to make friends with all the webmasters in Changchun to learn and exchange together. QQ: 59237069. All the above is my original work. Please indicate the source if you reprint it. Thank you! Respecting others is respecting oneself!