【Many Chinese underwear company executives initially started with hands-on work and do not have high cultural backgrounds. In addition, due to the limited overall commercial art design level in China at that time, many current underwear trademarks appear rough and immature. Some business owners and managers have told me that their original trademarks were not carefully designed. During text registration, the trademark registration agency arbitrarily provided a graphic, which then became the trademark. The use of a logo has significant recognition inertia, and arbitrary modifications can be somewhat damaging. Not modifying or redoing bad trademarks can lead to greater long-term losses over time. Currently, China's underwear industry has sparked a VI craze for trademark enhancement. Based on my more than five years of experience in trademark design, especially in designing over ten trademarks for women's underwear, I have summarized some practical and forward-looking opinions to share with everyone, hoping to promote the overall improvement of the underwear industry image.】
A distinct and easily recognizable good trademark has immense value. It is not only convenient for promotion but also helps accumulate and enhance brand value. This principle has been widely recognized by managers in the underwear industry and has become a consensus. Due to the long-standing problems with Chinese underwear trademarks, the practice of creating new trademarks or revising old ones has become very popular. Nowadays, Chinese underwear trademarks are becoming more beautiful, faster, and richer in meaning.
I will study the design concept characteristics of women's underwear trademarks from the following aspects: